influence – Marlo Yonocruz

Book notes: The Soulful Art of Persuasion by Jason Harris

The Soulful Art of Persuasion by Jason Harris book summary review and key ideas.

The Soulful Art of Persuasion: The 11 Habits That Will Make Anyone a Master Influencer by Jason Harris

Synopsis:

“Jason Harris, CEO of the powerhouse creative agency, Mekanism, argues that genuine persuasion in the 21st century is about developing character rather than relying on the easy tactics of flattery, manipulation, and short-term gains. It is about engaging rather than insisting; it is about developing empathy and communicating your values. Based on his experience in and out of the boardroom, and drawing on the latest in-depth research on trust, influence, and habit formation, Harris shows that being persuasive in a culture plagued by deception means rejecting the ethos of the quick and embracing the commitment of putting your truest self forward and playing the long game.

Through instructive and entertaining stories, Harris lays out the 11 habits that will guide listeners to become authentically persuasive, including

Earning respect through collaboration
Becoming the person others want to be around
Practicing generosity through gestures big and small

Persuasion today is about personal excellence, sharing the stage, and respecting other people’s motivations. In The Soulful Art of Persuasion, Jason Harris shows us the way.” -Audible

Book notes: Captivate by Vanessa Van Edwards

Captivate by Vanessa Van Edwards book summary review and key ideas.

Captivate: The Science of Succeeding with People by Vanessa Van Edwards

Synopsis:

“Do you wish you could decode people? Do you want a formula for charisma? Do you want to know exactly what to say to your boss, your date, or your networking partner? You need to know how people work.

As a human behavior investigator, Vanessa Van Edwards studies the hidden forces that drive our behavior patterns in her lab – and she’s cracked the code. In Captivate she shares a wealth of valuable shortcuts, systems, and behavior hacks for taking charge of interactions at work, at home, and in any social situation. These aren’t the people skills you learned in school. This is the first comprehensive, science-backed, real-life manual on human behavior and a completely new approach to building connections.

Book notes: The Art of Seduction by Robert Greene

The Art of Seduction by Robert Greene book summary review.

The Art of Seduction: An Indispensable Primer on the Ultimate Form of Power by Robert Greene

Synopsis:

When raised to the level of art, seduction, an indirect and subtle form of power, has toppled empires, won elections, and enslaved great minds. The Art of Seduction synthesizes the legacies of civilization’s greatest seducers – from Cleopatra to JFK – with the philosophies of important intellectuals on the subject, including everyone from Freud to Kierkegaard and Ovid to Casanova, and the classic literature of seduction. Robert Greene identifies the rules of a timeless, amoral game and explores how to cast a spell, break down resistance, and, ultimately, compel a target to surrender. The Art of Seduction is an indispensable primer on the essence of one of history’s greatest weapons and the ultimate form of power.

Book notes: Never Split the Difference by Chris Voss

Never Split the Difference by Chris Voss book summary review.

Never Split the Difference: Negotiating as if Your Life Depended on It by Chris Voss

Synopsis:

“A former international hostage negotiator for the FBI offers a new field-tested approach to high-stakes negotiations – whether in the boardroom or at home.

Never Split the Difference takes you inside the world of high-stakes negotiations and into Voss’ head, revealing the skills that helped him and his colleagues succeed where it mattered most: in saving lives. In this practical guide, he shares the nine effective principles – counterintuitive tactics and strategies – you, too, can use to become more persuasive in both your professional and personal lives.

Book notes: TED Talks by Chris Anderson

TED Talks: The Official TED Guide to Public Speaking by Chris Anderson book summary.

TED Talks: The Official TED Guide to Public Speaking by Chris Anderson

Synopsis: “…this is an insider’s guide to creating talks that are unforgettable.

Chris Anderson has shown how carefully crafted short talks can be the key to unlocking empathy, stirring excitement, spreading knowledge, and promoting a shared dream. Done right, a talk can electrify a room and transform an audience’s worldview. Done right, a talk is more powerful than anything in written form.

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Book notes: Mindless Eating by Brian Wansink

Mindless Eating by Brian Wansink book summary.

Mindless Eating: Why We Eat More Than We Think by Brian Wansink Ph.D.

Synopsis: “In this illuminating and groundbreaking new book, food psychologist Brian Wansink shows why you may not realize how much you’re eating, what you’re eating, or why you’re even eating at all.

Does food with a brand name really taste better?
Do you hate brussels sprouts because your mother did?
Does the size of your plate determine how hungry you feel?
How much would you eat if your soup bowl secretly refilled itself?
What does your favorite comfort food really say about you?
Why do you overeat so much at healthy restaurants?

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Book notes: Give and Take by Adam Grant

Give and Take: A Revolutionary Approach to Success by Adam M. Grant, Ph.D. book summary.

Give and Take: A Revolutionary Approach to Success by Adam M. Grant, Ph.D.

Synopsis: “For generations, we have focused on the individual drivers of success: passion, hard work, talent, and luck. But today, success is increasingly dependent on how we interact with others.

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Book notes: The Like Switch by Jack Schafer

The Like Switch by Jack Schafer book summary

The Like Switch: An Ex-FBI Agent’s Guide to Influencing, Attracting, and Winning People Over by Jack Schafer, Marvin Karlins

Synopsis: “From a former FBI Special Agent specializing in behavior analysis and recruiting spies comes a handbook filled with his proven strategies on how to instantly read people and influence how they perceive you, so you can easily turn on the like switch.

Dr. Schafer cracks the code on making great first impressions, building lasting relationships, and understanding others’ behavior to learn what they really think about you. With tips and techniques that hold the key to taking control of your communications, interactions, and relationships, The Like Switch shows you how to read others and get people to like you for a moment or a lifetime.” -Audible

Opening thoughts:

Another book I came across because it was in my recommended reads in Audible. It had a lot of good reviews and a compelling synopsis, so why not? I also wanted to read something less business-y and more on interpersonal skills. Lastly, I wanted to keep with this month’s theme of red-colored book covers so all of the books would match when I collage it for Instagram, lol.