influence – Marlo Yonocruz

Book notes: The Art of Seduction by Robert Greene

The Art of Seduction by Robert Greene book summary review.

The Art of Seduction: An Indispensable Primer on the Ultimate Form of Power by Robert Greene

Synopsis:

When raised to the level of art, seduction, an indirect and subtle form of power, has toppled empires, won elections, and enslaved great minds. The Art of Seduction synthesizes the legacies of civilization’s greatest seducers – from Cleopatra to JFK – with the philosophies of important intellectuals on the subject, including everyone from Freud to Kierkegaard and Ovid to Casanova, and the classic literature of seduction. Robert Greene identifies the rules of a timeless, amoral game and explores how to cast a spell, break down resistance, and, ultimately, compel a target to surrender. The Art of Seduction is an indispensable primer on the essence of one of history’s greatest weapons and the ultimate form of power.

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Book notes: Never Split the Difference by Chris Voss

Never Split the Difference by Chris Voss book summary review.

Never Split the Difference: Negotiating as if Your Life Depended on It by Chris Voss

Synopsis:

“A former international hostage negotiator for the FBI offers a new field-tested approach to high-stakes negotiations – whether in the boardroom or at home.

Never Split the Difference takes you inside the world of high-stakes negotiations and into Voss’ head, revealing the skills that helped him and his colleagues succeed where it mattered most: in saving lives. In this practical guide, he shares the nine effective principles – counterintuitive tactics and strategies – you, too, can use to become more persuasive in both your professional and personal lives.

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Book notes: TED Talks by Chris Anderson

TED Talks: The Official TED Guide to Public Speaking by Chris Anderson book summary.

TED Talks: The Official TED Guide to Public Speaking by Chris Anderson

Synopsis: “…this is an insider’s guide to creating talks that are unforgettable.

Chris Anderson has shown how carefully crafted short talks can be the key to unlocking empathy, stirring excitement, spreading knowledge, and promoting a shared dream. Done right, a talk can electrify a room and transform an audience’s worldview. Done right, a talk is more powerful than anything in written form.

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Book notes: Mindless Eating by Brian Wansink

Mindless Eating by Brian Wansink book summary.

Mindless Eating: Why We Eat More Than We Think by Brian Wansink Ph.D.

Synopsis: “In this illuminating and groundbreaking new book, food psychologist Brian Wansink shows why you may not realize how much you’re eating, what you’re eating, or why you’re even eating at all.

Does food with a brand name really taste better?
Do you hate brussels sprouts because your mother did?
Does the size of your plate determine how hungry you feel?
How much would you eat if your soup bowl secretly refilled itself?
What does your favorite comfort food really say about you?
Why do you overeat so much at healthy restaurants?

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Book notes: Give and Take by Adam Grant

Give and Take: A Revolutionary Approach to Success by Adam M. Grant, Ph.D. book summary.

Give and Take: A Revolutionary Approach to Success by Adam M. Grant, Ph.D.

Synopsis: “For generations, we have focused on the individual drivers of success: passion, hard work, talent, and luck. But today, success is increasingly dependent on how we interact with others.

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Book notes: The Like Switch by Jack Schafer

The Like Switch by Jack Schafer book summary

The Like Switch by Jack Schafer, Marvin Karlins

Synopsis: “From a former FBI Special Agent specializing in behavior analysis and recruiting spies comes a handbook filled with his proven strategies on how to instantly read people and influence how they perceive you, so you can easily turn on the like switch.

Dr. Schafer cracks the code on making great first impressions, building lasting relationships, and understanding others’ behavior to learn what they really think about you. With tips and techniques that hold the key to taking control of your communications, interactions, and relationships, The Like Switch shows you how to read others and get people to like you for a moment or a lifetime.” -Audible

Opening thoughts:

Another book I came across because it was in my recommended reads in Audible. It had a lot of good reviews and a compelling synopsis, so why not? I also wanted to read something less business-y and more on interpersonal skills. Lastly, I wanted to keep with this month’s theme of red-colored book covers so all of the books would match when I collage it for Instagram, lol.

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Book notes: Pre-Suasion by Robert Cialdini

Pre-Suasion book summary by Marlo Yonocruz

Pre-Suasion by Robert Cialdini

Synopsis: “The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself but in the key moment before that message is delivered.

What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic best seller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This “privileged moment for change” prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change minds, a pre-suader must also change states of mind.

His first solo work in over 30 years, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini – all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action.” -Amazon

Opening thoughts:

Influence easily made it into my top 10 books, so it’s safe to say that picking up this book was an easy decision. I’ve been on this sales, negotiation, marketing train the past few months so I figured I should keep it going.

Key notes/ideas:

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Book notes: The Secrets of Power Negotiating by Roger Dawson

The Secrets of Power Negotiating book summary by Marlo Yonocruz

The Secrets of Power Negotiating by Roger Dawson

Synopsis: “Negotiation is a skill that can bring you vast success in all aspects of your life. When you’re a skilled negotiator, you can get the best possible price on everything you purchase or sell, and you can deal with salespeople or clients.

We’re all negotiating all the time in all kinds of everyday situations: parents negotiating with their children; employees negotiating with each other, with subordinates, with bosses; customers negotiating with salespeople or service providers. And with The Secrets of Power Negotiating, you’ll always have the upper hand in every negotiating situation in which you find yourself.

For example, the program gives you specific ways to:

Get the best possible price when you buy or sell a house, a car, a business, real estate, or any negotiable item.
Get a raise or promotion.
Keep employees happy without giving in to unreasonable demands.
Get a new and better deal with your landlord or mortgage loan officer.
Stop being stonewalled by store clerks, petty bureaucrats, service and repair people, and others.
Get more cooperation from your corporate peers and subordinates.
Get bigger loans and better terms from your banker.
Uncover valuable “hidden information.”
Be more confident in virtually any interpersonal situation.
Plus many other situations you run into in your daily life.” -Amazon

Opening thoughts:

I’m a huge believer in the benefits of learning negotiation principles. In the company I currently work at, I worked in the negotiations department for almost a year when I first started and developed a ton of great skill sets I still use today. Understanding influence, social dynamics, and the principles on how to work with others is extremely invaluable, which is why I decided to add this to my reading list this month.

Key notes:

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