Positioning by Al Reis and Jack Trout book summary
Positioning: The Battle for Your Mind by Al Reis & Jack Trout
Synopsis: “The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a “position” in a prospective customer’s mind, one that reflects a company’s own strengths and weaknesses as well as those of its competitors.
Continue reading “Book notes: Positioning”
All Marketers Are Liars by Seth Godin book summary
All Marketers Are Liars by Seth Godin
Synopsis: “Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names…and believing it makes it true.
Continue reading “Book notes: All Marketers Are Liars”
YouTube Marketing by Jerry Kershen book summary, by Marlo Yonocruz.
YouTube Marketing by Jerry Kershen
Synopsis: “YouTube has now become so popular that millions of visitors come and go every day and it’s widely used by normal people like you and me. A few years back, YouTube wasn’t as popular of a way to make money, but today there is an incredible opportunity to make money on YouTube.
In this book, you’ll get a step-by-step roadmap to setting up your YouTube channel, building your audience, monetizing your channel, and making a lot of money in the process. You will be walked through all the way to your success as a YouTube marketer.” -Audible
Recently, I’ve been thinking more about seriously starting a YouTube channel to create content consistently and build a following. There wasn’t much in terms of audiobooks on the subject, but this seemed to be the most promising relative to the other handful of books. I wasn’t really expecting much from this aside from a simple starting point.
Continue reading “Book notes: YouTube Marketing”
The Conversion Code Chris Smith book summary by Marlo Yonocruz
The Conversion Code by Chris Smith
Synopsis: “The Conversion Code provides a step-by-step blueprint for increasing sales in the modern, Internet-driven era. Today’s consumers are savvy, and they have more options than ever before. Capturing their attention and turning it into revenue requires a whole new approach to marketing and sales. This book provides clear guidance toward conquering the new paradigm shift toward online lead generation and inside sales. You’ll learn how to capture those invaluable Internet leads, convert them into appointments, and close more deals. Regardless of product or industry, this proven process will increase both the quantity and quality of leads and put your sales figures on the rise.
The business world is moving away from “belly-to-belly” interactions and traditional advertising. Companies are forced to engage with prospective customers first online – the vast majority through social media, mobile apps, blogs, and live chat – before ever meeting in person. Yesterday’s marketing advice no longer applies to today’s tech savvy, mobile-first, social media-addicted consumer, and the new sales environment demands that you meet consumers where they are and close them – quickly. The Conversion Code gives you an actionable blueprint for capturing Internet leads and turning them into customers. ” -Audible
One of my focuses for this year is to learn as much as I can about marketing and online business. Because of that, I decided to put this book on the list after browsing through the Audible library of books. It seemed like a good book and had pretty decent ratings, so I figured it would be of some value.
Continue reading “Book notes: The Conversion Code”
The 22 Immutable Laws of Marketing book summary by Marlo Yonocruz
The 22 Immutable Laws of Marketing by Al Ries & Jack Trout
Synopsis: As Al Ries and Jack Trout – the world-renowned marketing consultants and best-selling authors of Positioning – note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.
This book was recommended by Tim Ferriss as great book that he’s applied in his own businesses and has credited to his success. Coming from someone who I see as extremely successful and whom I highly admire, this was an easy sell.
Continue reading “Book notes: The 22 Immutable Laws of Marketing”