“Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It’s more influential than advertising and far more effective.
Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
Contagious is filled with fascinating information drawn from Berger’s research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-listen for people who want their projects and ideas to succeed.” -Audible
“What did Charles Darwin, middling schoolboy and underachieving second son, do to become one of the earliest and greatest naturalists the world has known? What were the similar choices made by Mozart and by Caesar Rodriguez, the U.S. Air Force’s last ace fighter pilot? In Mastery, Robert Greene’s fifth book, he mines the biographies of great historical figures for clues about gaining control over our own lives and destinies. Picking up where The 48 Laws of Power left off, Greene culls years of research and original interviews to blend historical anecdote and psychological insight, distilling the universal ingredients of the world’s masters.
Temple Grandin, Martha Graham, Henry Ford, Buckminster Fuller – all have lessons to offer about how the love for doing one thing exceptionally well can lead to mastery. Yet the secret, Greene maintains, is already in our heads. Debunking long-held cultural myths, he demonstrates just how we, as humans, are hardwired for achievement and supremacy. Fans of Greene’s earlier work and Malcolm Gladwell’s Outliers will eagerly devour this canny and erudite explanation of just what it takes to be great.” – Audible
“We live in an interesting time. Materially, everything is the best it’s ever been – we are freer, healthier, and wealthier than any people in human history. Yet, somehow everything seems to be irreparably and horribly f*cked – the planet is warming, governments are failing, economies are collapsing, and everyone is perpetually offended on Twitter. At this moment in history, when we have access to technology, education, and communication our ancestors couldn’t even dream of, so many of us come back to an overriding feeling of hopelessness.
With his usual mix of erudition and where-the-f*ck-did-that-come-from humor, Manson takes us by the collar and challenges us to be more honest with ourselves and connected with the world in ways we probably haven’t considered before. It’s another counterintuitive romp through the pain in our hearts and the stress of our soul. One of the great modern writers has produced another book that will set the agenda for years to come.
Synopsis: “Foer’s unlikely journey from chronically forgetful science journalist to U.S. Memory Champion frames a revelatory exploration of the vast, hidden impact of memory on every aspect of our lives.
Synopsis: “Neil Strauss became famous to millions around the world as the author of The Game, a funny and slyly instructive account of how he transformed himself from a scrawny, insecure nerd into the ultraconfident, ultrasuccessful “pickup artist” known as Style. The book jump-started the international “seduction community” and made Strauss a household name – revered or notorious – among single men and women alike.