The Willpower Instinct by Kelly McGonigal book summary.
The Willpower Instinct by Kelly McGonigal, Ph.D.
Synopsis: “Based on Stanford University psychologist Kelly McGonigal’s wildly popular course The Science of Willpower, The Willpower Instinct is the first book to explain the new science of self-control and how it can be harnessed to improve our health, happiness, and productivity. Informed by the latest research and combining cutting-edge insights from psychology, economics, neuroscience, and medicine, The Willpower Instinct explains exactly what willpower is, how it works, and why it matters.
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The Game by Neil Strauss book summary.
The Game by Neil Strauss
Synopsis: “Hidden somewhere, in nearly every major city in the world, is an underground seduction lair. And in these lairs, men trade the most devastatingly effective techniques ever invented to charm women. This is not fiction. These men really exist. They live together in houses known as Projects. And Neil Strauss, the best-selling author, spent two years living among them, using the pseudonym Style to protect his real-life identity.
The result is one of the most explosive and controversial books of the year — guaranteed to change the lives of men and transform the way women understand the opposite sex forever.
The Game is the story of one man’s transformation from frog to prince to prisoner in the most unforgettable book of the year.” -Audible
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Influence book summary by Marlo Yonocruz
Influence by Robert B. Cialdini, Ph.D.
Synopsis: “Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say “yes” to another’s request).
Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say “yes.” Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion.
Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.” – Amazon
Another book that was recommended by Ramit Sethi in one of the Tim Ferriss podcasts I was listening to. Based on the synopsis, I figured it would be one of those books that discusses a topic with scientific and anecdotal support. Most likely, it would cover the key ideas that surround what influences people as it might relate to marketing and sales. At least, I’m sure the insights Ramit got from it could be applied to sales and marketing.
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