Book notes: The Soulful Art of Persuasion by Jason Harris

The Soulful Art of Persuasion by Jason Harris book summary review and key ideas.

The Soulful Art of Persuasion: The 11 Habits That Will Make Anyone a Master Influencer by Jason Harris

Synopsis:

“Jason Harris, CEO of the powerhouse creative agency, Mekanism, argues that genuine persuasion in the 21st century is about developing character rather than relying on the easy tactics of flattery, manipulation, and short-term gains. It is about engaging rather than insisting; it is about developing empathy and communicating your values. Based on his experience in and out of the boardroom, and drawing on the latest in-depth research on trust, influence, and habit formation, Harris shows that being persuasive in a culture plagued by deception means rejecting the ethos of the quick and embracing the commitment of putting your truest self forward and playing the long game.

Through instructive and entertaining stories, Harris lays out the 11 habits that will guide listeners to become authentically persuasive, including

  • Earning respect through collaboration
  • Becoming the person others want to be around
  • Practicing generosity through gestures big and small

Persuasion today is about personal excellence, sharing the stage, and respecting other people’s motivations. In The Soulful Art of Persuasion, Jason Harris shows us the way.” -Audible

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