Book notes: Linchpin

Linchpin Seth Godin book summary by Marlo Yonocruz

Linchpin: Are You Indispensable? by Seth Godin


Synopsis: “There used to be two teams in every workplace: management and labor. Now there’s a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there’s no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.

Linchpins are the essential building blocks of great organizations. Like the small piece of hardware that keeps a wheel from falling off its axle, they may not be famous but they’re indispensable. And in today’s world, they get the best jobs and the most freedom. Have you ever found a shortcut that others missed? Seen a new way to resolve a conflict? Made a connection with someone others couldn’t reach? Even once? Then you have what it takes to become indispensable, by overcoming the resistance that holds people back.” -Amazon

Opening Thoughts:

I’ve heard a lot about Seth Godin from Tim Ferriss and Ramit Sethi, but have never been exposed to his work directly. From what I remember, Seth is supposed to be somewhat of a writing guru and an well-known entrepreneur. If I’m not mistaken, Ramit credits Seth as being a mentor of his. I’ve had Seth’s other book Tribes in my to-read list for a while, and right as I was about to buy that book for this month, I came across this book in the recommended reads. It had even better and more reviews so I decided to go with this book as my first exposure to Seth.

Key Notes:

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Book notes: The Subtle Art of Not Giving a F*ck

The Subtle Art of Not Giving a F*ck Mark Manson book summary by Marlo Yonocruz

The Subtle Art of Not Giving a F*ck by Mark Manson


Synopsis: “In this generation-defining self-help guide, a superstar blogger cuts through the crap to show us how to stop trying to be positive all the time so that we can truly become better, happier people.

For decades we’ve been told that positive thinking is the key to a happy, rich life. “F*ck positivity,” Mark Manson says. “Let’s be honest, shit is f*cked, and we have to live with it.” In his wildly popular Internet blog, Manson doesn’t sugarcoat or equivocate. He tells it like it is – a dose of raw, refreshing, honest truth that is sorely lacking today. The Subtle Art of Not Giving a F*ck is his antidote to the coddling, let’s-all-feel-good mind-set that has infected modern society and spoiled a generation, rewarding them with gold medals just for showing up.

There are only so many things we can give a f*ck about, so we need to figure out which ones really matter, Manson makes clear. While money is nice, caring about what you do with your life is better, because true wealth is about experience. A much-needed grab-you-by-the-shoulders-and-look-you-in-the-eye moment of real talk, filled with entertaining stories and profane, ruthless humor, The Subtle Art of Not Giving a F*ck is a refreshing slap for a generation to help them lead contented, grounded lives.” -Audible

Opening thoughts:

I’ve read several of Mark Manson’s blog posts and I am definitely a fan of his work. I think he gives great advice for the most part and I respect the level of success he has created for himself. I also appreciate that he seems to want to help others live a better life. I saw this book and all the good ratings it received so I decided to buy it for my April reads.

Key notes:

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Book notes: Pre-Suasion

Pre-Suasion book summary by Marlo Yonocruz

Pre-Suasion by Robert Cialdini


Synopsis: “The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself but in the key moment before that message is delivered.

What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic best seller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This “privileged moment for change” prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change minds, a pre-suader must also change states of mind.

His first solo work in over 30 years, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini – all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action.” -Amazon

Opening thoughts:

Influence easily made it into my top 10 books, so it’s safe to say that picking up this book was an easy decision. I’ve been on this sales, negotiation, marketing train the past few months so I figured I should keep it going.

Key notes/ideas:

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Book notes: Unshakeable

Unshakeable by Tony Robbins book summary by Marlo Yonocruz

Unshakeable by Tony Robbins


Synopsis: “Tony Robbins returns with a step-by-step playbook, taking you on a journey to transform your financial life and accelerate your path to financial freedom. No matter your salary, your stage of life, or when you started, this book will provide the tools to help you achieve your financial goals more rapidly than you ever thought possible.

Robbins, who has coached more than 50 million people from 100 countries, is the world’s number-one life and business strategist. In this book he teams up with Peter Mallouk, the only man in history to be ranked the number-one financial advisor in the United States for three consecutive years by Barron’s. Together they reveal how to become unshakeable – someone who can not only maintain true peace of mind in a world of immense uncertainty, economic volatility, and unprecedented change but profit from the fear that immobilizes so many. Through plain English and inspiring stories, you’ll discover…

  • How to put together a simple, actionable plan that will deliver true financial freedom
  • Strategies from the world’s top investors on how to protect yourself and your family and maximize profit from the inevitable crashes and corrections to come
  • How a few simple steps can add a decade or more of additional retirement income by discovering what your 401(k) provider doesn’t want you to know
  • The core four principles that most of the world’s greatest financial minds utilize so that you can maximize upside and minimize downside
  • The fastest way to put money back in your pocket: uncover the hidden fees and half truths of Wall Street – how the biggest firms keep you overpaying for underperformance” -Amazon

Opening thoughts:

I preordered this book as soon as I got the email promotion from Tony Robbins’ newsletter. It’s a Tony Robbins book and its about money, one of the most important things to understand. I feel like those reasons are two of the most compelling I can think of to ever pick up a book.

Key notes/ideas:

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Book notes: The 22 Immutable Laws of Marketing

The 22 Immutable Laws of Marketing book summary by Marlo Yonocruz

The 22 Immutable Laws of Marketing by Al Ries & Jack Trout

Synopsis: As Al Ries and Jack Trout – the world-renowned marketing consultants and best-selling authors of Positioning – note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

Opening thoughts:

This book was recommended by Tim Ferriss as great book that he’s applied in his own businesses and has credited to his success. Coming from someone who I see as extremely successful and whom I highly admire, this was an easy sell.

Key ideas/notes:

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Book notes: Never Eat Alone

Never Eat Alone book summary by Marlo Yonocruz

Never Eat Alone by Keith Ferrazzi

Never Eat Alone by Keith Ferrazzi

Synopsis: Do you want to get ahead in life? Climb the ladder to personal success? The secret, master networker Keith Ferrazzi claims, is in reaching out to other people. As Ferrazzi discovered in early life, what distinguishes highly successful people from everyone else is the way they use the power of relationships – so that everyone wins.

Opening thoughts:

Again, this was a book I heard on a Tim Ferriss podcast recommended by Ramit Sethi. If I remember correctly, this was one of the three books he recommended for budding entrepreneurs.

At first, I thought this book would be about why you should eat with other people and the benefits. But as the second part of the title suggests, it’ll probably focus on strategies for success based on building relationships. I imagine that there will be a ton of good tactics on developing relationships.

Key ideas/notes:

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Book notes: The Checklist Manifesto

The Checklist Manifesto book summary by Marlo Yonocruz

The Checklist Manifesto by Atul Gawande

Synopsis: We live in a world of great and increasing complexity, where even the most expert professionals struggle to master the tasks they face. Longer training, ever more advanced technologies‚ and neither seems to prevent grievous errors. But in a hopeful turn, acclaimed surgeon and writer Atul Gawande finds a remedy in the humblest and simplest of techniques: the checklist. Even in the immensely complex world of surgery, a simple ninety-second variant has cut the rate of fatalities by more than a third.

In riveting stories, Gawande explains how checklists actually work to prompt striking and immediate improvements. And he follows the checklist revolution into fields well beyond medicine, from homeland security to investment banking, skyscraper construction, and businesses of all kinds.

Initial thoughts:

I put this book on my Audible wish-list primarily because I heard Ramit Sethi, author of I Will Teach You To Be Rich, recommend the book on a podcast with Tim Ferriss, author of The Four Hour Workweek. I follow and look up to both of them, so it was one of those easy decisions to read.

While the title and main idea seems pretty straightforward, I figured if these two authors recommended it, I knew it would have more nuggets than its face value.

Key ideas:

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