Book notes: The Secrets of Power Negotiating by Roger Dawson

The Secrets of Power Negotiating book summary by Marlo Yonocruz

The Secrets of Power Negotiating by Roger Dawson


Synopsis: “Negotiation is a skill that can bring you vast success in all aspects of your life. When you’re a skilled negotiator, you can get the best possible price on everything you purchase or sell, and you can deal with salespeople or clients.

We’re all negotiating all the time in all kinds of everyday situations: parents negotiating with their children; employees negotiating with each other, with subordinates, with bosses; customers negotiating with salespeople or service providers. And with The Secrets of Power Negotiating, you’ll always have the upper hand in every negotiating situation in which you find yourself.

For example, the program gives you specific ways to:

  • Get the best possible price when you buy or sell a house, a car, a business, real estate, or any negotiable item.
  • Get a raise or promotion.
  • Keep employees happy without giving in to unreasonable demands.
  • Get a new and better deal with your landlord or mortgage loan officer.
  • Stop being stonewalled by store clerks, petty bureaucrats, service and repair people, and others.
  • Get more cooperation from your corporate peers and subordinates.
  • Get bigger loans and better terms from your banker.
  • Uncover valuable “hidden information.”
  • Be more confident in virtually any interpersonal situation.
  • Plus many other situations you run into in your daily life.” -Amazon

Opening thoughts:

I’m a huge believer in the benefits of learning negotiation principles. In the company I currently work at, I worked in the negotiations department for almost a year when I first started and developed a ton of great skill sets I still use today. Understanding influence, social dynamics, and the principles on how to work with others is extremely invaluable, which is why I decided to add this to my reading list this month.

Key notes:

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Book notes: Pitch Anything by Oren Klaff

Pitch Anything book summary by Marlo Yonocruz

Pitch Anything by Oren Klaff

Synopsis: “When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a-kind method to raise more than $400 million – and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation.

Whether you’re selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas.

According to Klaff, creating and presenting a great pitch isn’t an art – it’s a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you’ll remain in complete control of every stage of the pitch process.” -Amazon

Opening thoughts: This book showed up on my recommended books feed in Audible. It also got fantastic reviews, and I’m always interested in sales/influence-related books so it was an easy decision to get it.

Key ideas/notes:

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Book notes: Influence by Robert Cialdini

Influence book summary by Marlo Yonocruz

Influence by Robert B. Cialdini, Ph.D.

https://www.amazon.com/dp/B00N424FFM/ref=cm_sw_r_sms_awdb_FxrQybERNE2CZ
Synopsis: “Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say “yes” to another’s request).

Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say “yes.” Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion.

Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.” – Amazon

Opening thoughts:

Another book that was recommended by Ramit Sethi in one of the Tim Ferriss podcasts I was listening to. Based on the synopsis, I figured it would be one of those books that discusses a topic with scientific and anecdotal support. Most likely, it would cover the key ideas that surround what influences people as it might relate to marketing and sales. At least, I’m sure the insights Ramit got from it could be applied to sales and marketing.

Key ideas/notes:

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