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Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success by Gary Vaynerchuk

Synopsis:
“For decades, leaders have relied on โhardโ skills to make smart decisions, while dismissing the importance of emotional intelligence. Soft skills like self-awareness and curiosity arenโt quantifiable; they canโt be measured on a spreadsheet and arenโt taught in B-schools or emphasized in institutions. Weโve been taught that emotional intelligence is a โnice to haveโ in business, not a requirement. But soft skills can actually accelerate business success, Gary Vaynerchuk argues. For analytical minds, itโs challenging to understand how to get โbetterโ at being self-aware, curious, or empathetic – or even why itโs important to try.
In this wise and practical book, Gary explores the 12 human ingredients that have led to his success and happiness and provides exercises to help you develop these traits yourself. He also shares what the โhalfโ is – that emotional ingredient of leadership heโs weakest at and makes the most effort to improve. Working through the ideas and exercises in the book, he teaches you how to discover your own โhalvesโ and offers insight on how to strengthen them.
Garyโs secret to success is using these 12 traits in varying mixtures, depending on the situation. But how do we know when to balance patience with ambition? Humility with conviction? Gary provides real-life examples involving common business scenarios to show you how to use them together for optimum results.
This iconoclastic book will help you refine your ingredients and improve your leadership capabilities. When implemented in the proper situation, these ingredients can help leaders land promotions, retain core employees, move faster than competitors, win the loyalty of customers, and build successful organizations that last.” -Audible
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