Book notes: Crushing It! by Gary Vaynerchuk

Crushing It! by Gary Vaynerchuk book summary notes.

Crushing It! How Great Entrepreneurs Build Their Business and Influence-and how You Can, Too by Gary Vaynerchuk

img_8217

Synopsis: “Four-timeย New York Timesย best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.

Continue reading “Book notes: Crushing It! by Gary Vaynerchuk”

Advertisements

Book notes: Positioning by Al Ries & Jack Trout

Positioning by Al Reis and Jack Trout book summary

Positioning: The Battle for Your Mind by Al Reis & Jack Trout

Synopsis: “The first book to deal with the problems of communicating to a skeptical, media-blitzed public,ย Positioningย describes a revolutionary approach to creating a “position” in a prospective customer’s mind, one that reflects a company’s own strengths and weaknesses as well as those of its competitors.

Continue reading “Book notes: Positioning by Al Ries & Jack Trout”