Book notes: Crushing It! by Gary Vaynerchuk

Crushing It! by Gary Vaynerchuk book summary notes.

Crushing It! How Great Entrepreneurs Build Their Business and Influence-and how You Can, Too by Gary Vaynerchuk

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Synopsis: “Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.

In this lively, practical, and inspiring audiobook, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies.

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Book notes: Positioning by Al Ries & Jack Trout

Positioning by Al Reis and Jack Trout book summary

Positioning: The Battle for Your Mind by Al Reis & Jack Trout

Synopsis:

“The first book to deal with the problems of communicating to a skeptical, media-blitzed public,¬†Positioning¬†describes a revolutionary approach to creating a “position” in a prospective customer’s mind, one that reflects a company’s own strengths and weaknesses as well as those of its competitors.

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