Crushing It! by Gary Vaynerchuk book summary notes.
Crushing It! How Great Entrepreneurs Build Their Business and Influence-and how You Can, Too by Gary Vaynerchuk
Synopsis: “Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.
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Positioning by Al Reis and Jack Trout book summary
Positioning: The Battle for Your Mind by Al Reis & Jack Trout
Synopsis: “The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a “position” in a prospective customer’s mind, one that reflects a company’s own strengths and weaknesses as well as those of its competitors.
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