Shoe Dog by Phil Knight book summary review.
Shoe Dog: A Memoir by the Creator of Nike by Phil Knight
“In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.
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Positioning by Al Reis and Jack Trout book summary
Positioning: The Battle for Your Mind by Al Reis & Jack Trout
Synopsis: “The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a “position” in a prospective customer’s mind, one that reflects a company’s own strengths and weaknesses as well as those of its competitors.
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