Book notes: Shoe Dog by Phil Knight

Shoe Dog by Phil Knight book summary review.

Shoe Dog: A Memoir by the Creator of Nike by Phil Knight

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Synopsis:

“In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.

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Book notes: Positioning by Al Ries & Jack Trout

Positioning by Al Reis and Jack Trout book summary

Positioning: The Battle for Your Mind by Al Reis & Jack Trout

Synopsis: “The first book to deal with the problems of communicating to a skeptical, media-blitzed public,ย Positioningย describes a revolutionary approach to creating a “position” in a prospective customer’s mind, one that reflects a company’s own strengths and weaknesses as well as those of its competitors.

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