Book notes: Positioning

Positioning by Al Reis and Jack Trout book summary

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Positioning: The Battle for Your Mind by Al Reis & Jack Trout

Synopsis: “The first book to deal with the problems of communicating to a skeptical, media-blitzed public,Β PositioningΒ describes a revolutionary approach to creating a “position” in a prospective customer’s mind, one that reflects a company’s own strengths and weaknesses as well as those of its competitors.

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