“Neil Strauss became famous to millions around the world as the author of The Game, a funny and slyly instructive account of how he transformed himself from a scrawny, insecure nerd into the ultraconfident, ultrasuccessful “pickup artist” known as Style. The book jump-started the international “seduction community” and made Strauss a household name – revered or notorious – among single men and women alike.
But the experience of writing The Game also transformed Strauss into a man who could have what every man wants: the ability to date – and/or have casual sex with – almost every woman he met. The results were heady, to be sure. But they also conditioned him to view the world as a kind of constant parade of women, sex, and opportunity – with intimacy and long-term commitment taking a backseat.
Synopsis: “In this illuminating and groundbreaking new book, food psychologist Brian Wansink shows why you may not realize how much you’re eating, what you’re eating, or why you’re even eating at all.
Does food with a brand name really taste better?
Do you hate brussels sprouts because your mother did?
Does the size of your plate determine how hungry you feel?
How much would you eat if your soup bowl secretly refilled itself?
What does your favorite comfort food really say about you?
Why do you overeat so much at healthy restaurants?
Mindless Eating will change the way you look at food, and it will give you the facts you need to easily make smarter, healthier, more mindful, and enjoyable choices at the dinner table, in the supermarket, in restaurants, at the office, and even at a vending machine – wherever you decide to satisfy your appetite.” -Audible
Synopsis: “Mindset is one of those rare audio books that can help you make positive changes in your life and at the same time see the world in a new way. A leading expert in motivation and personality psychology, Carol Dweck has discovered in more than 20 years of research that our mindset is not a minor personality quirk: it creates our whole mental world. It explains how we become optimistic or pessimistic.
“Based on Stanford University psychologist Kelly McGonigal’s wildly popular course The Science of Willpower,The Willpower Instinct is the first book to explain the new science of self-control and how it can be harnessed to improve our health, happiness, and productivity. Informed by the latest research and combining cutting-edge insights from psychology, economics, neuroscience, and medicine, The Willpower Instinct explains exactly what willpower is, how it works, and why it matters.
“Hidden somewhere, in nearly every major city in the world, is an underground seduction lair. And in these lairs, men trade the most devastatingly effective techniques ever invented to charm women. This is not fiction. These men really exist. They live together in houses known as Projects. And Neil Strauss, the best-selling author, spent two years living among them, using the pseudonym Style to protect his real-life identity.
The result is one of the most explosive and controversial books of the year — guaranteed to change the lives of men and transform the way women understand the opposite sex forever.
The Game is the story of one man’s transformation from frog to prince to prisoner in the most unforgettable book of the year.” -Audible
Synopsis: “From a former FBI Special Agent specializing in behavior analysis and recruiting spies comes a handbook filled with his proven strategies on how to instantly read people and influence how they perceive you, so you can easily turn on the like switch.
Dr. Schafer cracks the code on making great first impressions, building lasting relationships, and understanding others’ behavior to learn what they really think about you. With tips and techniques that hold the key to taking control of your communications, interactions, and relationships, The Like Switch shows you how to read others and get people to like you for a moment or a lifetime.” -Audible
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Another book I came across because it was in my recommended reads in Audible. It had a lot of good reviews and a compelling synopsis, so why not? I also wanted to read something less business-y and more on interpersonal skills. Lastly, I wanted to keep with this month’s theme of red-colored book covers so all of the books would match when I collage it for Instagram, lol.
Synopsis: “Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say “yes” to another’s request).
Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say “yes.” Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion.
Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.” – Amazon
Another book that was recommended by Ramit Sethi in one of the Tim Ferriss podcasts I was listening to. Based on the synopsis, I figured it would be one of those books that discusses a topic with scientific and anecdotal support. Most likely, it would cover the key ideas that surround what influences people as it might relate to marketing and sales. At least, I’m sure the insights Ramit got from it could be applied to sales and marketing.