Book notes: Unshakeable by Tony Robbins

Unshakeable by Tony Robbins book summary by Marlo Yonocruz

Unshakeable by Tony Robbins


Synopsis: “Tony Robbins returns with a step-by-step playbook, taking you on a journey to transform your financial life and accelerate your path to financial freedom. No matter your salary, your stage of life, or when you started, this book will provide the tools to help you achieve your financial goals more rapidly than you ever thought possible.

Robbins, who has coached more than 50 million people from 100 countries, is the world’s number-one life and business strategist. In this book he teams up with Peter Mallouk, the only man in history to be ranked the number-one financial advisor in the United States for three consecutive years by Barron’s. Together they reveal how to become unshakeable – someone who can not only maintain true peace of mind in a world of immense uncertainty, economic volatility, and unprecedented change but profit from the fear that immobilizes so many. Through plain English and inspiring stories, you’ll discover…

  • How to put together a simple, actionable plan that will deliver true financial freedom
  • Strategies from the world’s top investors on how to protect yourself and your family and maximize profit from the inevitable crashes and corrections to come
  • How a few simple steps can add a decade or more of additional retirement income by discovering what your 401(k) provider doesn’t want you to know
  • The core four principles that most of the world’s greatest financial minds utilize so that you can maximize upside and minimize downside
  • The fastest way to put money back in your pocket: uncover the hidden fees and half truths of Wall Street – how the biggest firms keep you overpaying for underperformance” -Amazon

Opening thoughts:

I preordered this book as soon as I got the email promotion from Tony Robbins’ newsletter. It’s a Tony Robbins book and its about money, one of the most important things to understand. I feel like those reasons are two of the most compelling I can think of to ever pick up a book.

Key notes/ideas:

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Book notes: The E-Myth Revisited by Michael Gerber

The E Myth book summary by Marlo Yonocruz

The E-Myth Revisited by Michael E. Gerber


Synopsis: “In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.” -Amazon

Opening thoughts:

I believe I heard this book recommended on the Tim Ferriss Show podcast a couple times so it has been on my list for a while now. I just finished reading 40 Rules for Internet Business Success in January and thought this would be a great follow up. I am in the process of starting my own online business so this book seemed like a great book to add to this month’s queue.

Key notes/ideas:

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Book notes: How to Get Filthy Rich in Rising Asia by Mohsin Hamid

How to Get Filthy Rich in Rising Asia book summary by Marlo Yonocruz

How to Get Filthy Rich in Rising Asia by Mohsin Hamid


Synopsis:

“The astonishing and riveting tale of a man’s journey from impoverished rural boy to corporate tycoon, it steals its shape from the business self-help books devoured by ambitious youths all over “rising Asia”. It follows its nameless hero to the sprawling metropolis where he begins to amass an empire built on that most fluid, and increasingly scarce, of goods: water. Yet his heart remains set on something else, on the pretty girl whose star rises along with his, their paths crossing and recrossing, a lifelong affair sparked and snuffed and sparked again by the forces that careen their fates along.

How to Get Filthy Rich in Rising Asia is a striking slice of contemporary life at a time of crushing upheaval. Romantic without being sentimental, political without being didactic, and spiritual without being religious, it brings an unflinching gaze to the violence and hope it depicts. And it creates two unforgettable characters who find moments of transcendent intimacy in the midst of shattering change.” -Amazon


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Opening thoughts:

Another Tim Ferriss recommendation. Apparently, this book is supposed to have a unique twist to conventional self-help books in that it tells the fictional story in the first person. I believe I heard him reference this book twice in his podcasts so I decided to put it on my list. I chose it for my February list just to add to the variety of my reading this month.

Key ideas/notes:

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Book notes: 40 Rules for Internet Business Success by Matthew Paulson

40 Rules for Internet Business Success book summary by Marlo Yonocruz

40 Rules for Internet Business Success by Matthew Paulson

Synopsis: “Matthew Paulson, Founder of Analyst Ratings Network, Lightning Releases, and GoGo Photo Contest, has weathered the failures and triumphs of being an entrepreneur for nearly a decade. 40 Rules for Internet Business Success is his collection of core principles and strategies he used to grow his business.

By listening to this audiobook, you will learn to:

  • Throw away your business plan! Create a scalable business model that actually works.
  • Identify a target market that is desperate for your company’s products and services.
  • Launch your first product or service faster by building a minimum viable business.
  • Create a reliable and repeatable marketing strategy to keep new customers coming.
  • Build systems that make your business run like a well-oiled machine.
  • Maximize your company’s earnings potential with the three keys of revenue growth.” -Amazon

Opening thoughts: I’ve been meaning to pick up a book pertaining to online marketing or business for a while. I stumbled upon this while browsing similar books on online business. It had good reviews and seemed like a solid book with hard tactics so I was sold. I think one of the best venues to start a side project to create additional income streams would be an online, mobile business. I’m sure I would learn some solid nuggets from this one.

Key ideas/notes:

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Book notes: The Hard Thing About Hard Things by Ben Horowitz

The Hard Thing About Hard Things book summary by Marlo Yonocruz

The Hard Things About Hard Things by Ben Horowitz


Synopsis: Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley’s most respected and experienced entrepreneurs, offers essential advice on building and running a startup – practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog.

While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. Ben Horowitz analyzes the problems that confront leaders every day, sharing the insights he’s gained developing, managing, selling, buying, investing in, and supervising technology companies. A lifelong rap fanatic, he amplifies business lessons with lyrics from his favorite songs, telling it straight about everything from firing friends to poaching competitors, cultivating and sustaining a CEO mentality to knowing the right time to cash in.

Filled with his trademark humor and straight talk, The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz’s personal and often humbling experiences.

Opening thoughts:

Again, I found this book through listening to Tim Ferriss’s podcast when he interviewed Mark Andreessen and this book came up. The reviews looked good and so far all of the books I’ve read from the podcast were great. It definitely had a weird title, but I really wasn’t sure what to expect.

Key ideas/notes:

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Book notes: The 22 Immutable Laws of Marketing by Al Ries & Jack Trout

The 22 Immutable Laws of Marketing book summary by Marlo Yonocruz

The 22 Immutable Laws of Marketing by Al Ries & Jack Trout

Synopsis: As Al Ries and Jack Trout – the world-renowned marketing consultants and best-selling authors of Positioning – note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

Opening thoughts:

This book was recommended by Tim Ferriss as great book that he’s applied in his own businesses and has credited to his success. Coming from someone who I see as extremely successful and whom I highly admire, this was an easy sell.

Key ideas/notes:

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Book notes: The Checklist Manifesto by Atul Gawande

The Checklist Manifesto book summary by Marlo Yonocruz

The Checklist Manifesto: How to Get Things Right by Atul Gawande

Synopsis: We live in a world of great and increasing complexity, where even the most expert professionals struggle to master the tasks they face. Longer training, ever more advanced technologies‚ and neither seems to prevent grievous errors. But in a hopeful turn, acclaimed surgeon and writer Atul Gawande finds a remedy in the humblest and simplest of techniques: the checklist. Even in the immensely complex world of surgery, a simple ninety-second variant has cut the rate of fatalities by more than a third.

In riveting stories, Gawande explains how checklists actually work to prompt striking and immediate improvements. And he follows the checklist revolution into fields well beyond medicine, from homeland security to investment banking, skyscraper construction, and businesses of all kinds.

Initial thoughts:

I put this book on my Audible wish-list primarily because I heard Ramit Sethi, author of I Will Teach You To Be Rich, recommend the book on a podcast with Tim Ferriss, author of The Four Hour Workweek. I follow and look up to both of them, so it was one of those easy decisions to read.

While the title and main idea seems pretty straightforward, I figured if these two authors recommended it, I knew it would have more nuggets than its face value.

Key ideas:

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Book notes: Alibaba’s World by Porter Erisman

Alibaba’s World by Porter Erisman


Synopsis: In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history – bigger than Google, Facebook, and Twitter combined. Alibaba, now the world’s largest ecommerce company, mostly escaped Western notice for over 10 years, while building a customer base larger than Amazon’s and handling the bulk of ecommerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride?

In Alibaba’s World, author Porter Erisman, one of Alibaba’s first Western employees and its head of international marketing from 2000 to 2008, shows how Jack Ma, a Chinese schoolteacher who twice failed his college entrance exams, rose from obscurity to found Alibaba and lead it from struggling startup to the world’s most dominant ecommerce player. And he analyzes Alibaba’s role as a harbinger of the new global business landscape – with its focus on the East rather than the West, emerging markets over developed ones, and the nimble entrepreneur over the industry titan. As we face this near future, the story of Alibaba – and its inevitable descendants – is both essential and instructive.

Initial thoughts:

Just like when I purchased The Automatic Customer during the Audible BOGO sale, this was the only other book in the list that caught my eye. I was largely ignorant to what Alibaba was exactly, but I knew its founder Jack Ma was one of the wealthiest men on the planet and had a reputation for being a business Titan.

I figured this would be a great opportunity to educate myself on one of the most influential companies in history. I figured I would learn a lot just like when I read Age of Amazon, the story of Jeff Bezos and his company.

Continue reading “Book notes: Alibaba’s World by Porter Erisman”