Book Reviews – Page 25 – Marlo Yonocruz

Book notes: The Secrets of Power Negotiating by Roger Dawson

The Secrets of Power Negotiating book review summary by Marlo Yonocruz

The Secrets of Power Negotiating by Roger Dawson

Synopsis:

“Negotiation is a skill that can bring you vast success in all aspects of your life. When you’re a skilled negotiator, you can get the best possible price on everything you purchase or sell, and you can deal with salespeople or clients.

We’re all negotiating all the time in all kinds of everyday situations: parents negotiating with their children; employees negotiating with each other, with subordinates, with bosses; customers negotiating with salespeople or service providers. And with The Secrets of Power Negotiating, you’ll always have the upper hand in every negotiating situation in which you find yourself.

For example, the program gives you specific ways to:

Get the best possible price when you buy or sell a house, a car, a business, real estate, or any negotiable item.
Get a raise or promotion.
Keep employees happy without giving in to unreasonable demands.
Get a new and better deal with your landlord or mortgage loan officer.
Stop being stonewalled by store clerks, petty bureaucrats, service and repair people, and others.
Get more cooperation from your corporate peers and subordinates.
Get bigger loans and better terms from your banker.
Uncover valuable “hidden information.”
Be more confident in virtually any interpersonal situation.
Plus many other situations you run into in your daily life.” -Audible

Opening thoughts:

I’m a huge believer in the benefits of learning negotiation principles. In the company I currently work at, I worked in the negotiations department for almost a year when I first started and developed a ton of great skill sets I still use today. Understanding influence, social dynamics, and the principles on how to work with others is extremely invaluable, which is why I decided to add this to my reading list this month.

Key notes:

Book notes: How to Get Filthy Rich in Rising Asia by Mohsin Hamid

How to Get Filthy Rich in Rising Asia book summary by Marlo Yonocruz

How to Get Filthy Rich in Rising Asia by Mohsin Hamid

Synopsis:

“The astonishing and riveting tale of a man’s journey from impoverished rural boy to corporate tycoon, it steals its shape from the business self-help books devoured by ambitious youths all over “rising Asia”. It follows its nameless hero to the sprawling metropolis where he begins to amass an empire built on that most fluid, and increasingly scarce, of goods: water. Yet his heart remains set on something else, on the pretty girl whose star rises along with his, their paths crossing and recrossing, a lifelong affair sparked and snuffed and sparked again by the forces that careen their fates along.

How to Get Filthy Rich in Rising Asia is a striking slice of contemporary life at a time of crushing upheaval. Romantic without being sentimental, political without being didactic, and spiritual without being religious, it brings an unflinching gaze to the violence and hope it depicts. And it creates two unforgettable characters who find moments of transcendent intimacy in the midst of shattering change.” -Amazon

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Opening thoughts:

Another Tim Ferriss recommendation. Apparently, this book is supposed to have a unique twist to conventional self-help books in that it tells the fictional story in the first person. I believe I heard him reference this book twice in his podcasts so I decided to put it on my list. I chose it for my February list just to add to the variety of my reading this month.

Key ideas/notes:

Book notes: Who Moved My Cheese? by Spencer Johnson

Who Moved My Cheese? book summary by Marlo Yonocruz

Who Moved My Cheese? by Spencer Johnson

Synopsis: “Most people are fearful of change, both personal and professional, because they don’t have any control over how or when it happens to them. Since change happens either to the individual or by the individual, Dr. Spencer Johnson, the coauthor of the multimillion bestseller The One Minute Manager, uses a deceptively simple story to show that when it comes to living in a rapidly changing world, what matters most is your attitude.

Exploring a simple way to take the fear and anxiety out of managing the future, Who Moved My Cheese? can help you discover how to anticipate, acknowledge, and accept change in order to have a positive impact on your job, your relationships, and every aspect of your life.” -Amazon

Opening thoughts: I’ve heard about this book for a while now but mainly put it off because it was so short. The book was about 1.5hrs long, and average books I go through range from 5-8 hours. I figured it would be a perfect time to read this short book because I was already behind in my January reading and needed something quick to go through. Nonetheless, this book was published quite a while ago, almost 20 years ago in 1998, so it must have great retaining value as a classic.

Key ideas/notes:

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Book notes: Pitch Anything by Oren Klaff

Pitch Anything book summary by Marlo Yonocruz

Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff

Synopsis:

“When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a-kind method to raise more than $400 million – and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation.

Whether you’re selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas.

According to Klaff, creating and presenting a great pitch isn’t an art – it’s a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you’ll remain in complete control of every stage of the pitch process.” -Amazon

~If you enjoy my summary, please consider buying me a coffee via my Ko-Fi link (click the button below) or become a recurring donor as a YBC Scholar! 📖 🎓

I appreciate every donation as it goes directly to the maintenance costs of my blog and creation of new content. 😊

Book notes: 40 Rules for Internet Business Success by Matthew Paulson

40 Rules for Internet Business Success book summary by Marlo Yonocruz

40 Rules for Internet Business Success by Matthew Paulson

Synopsis: “Matthew Paulson, Founder of Analyst Ratings Network, Lightning Releases, and GoGo Photo Contest, has weathered the failures and triumphs of being an entrepreneur for nearly a decade. 40 Rules for Internet Business Success is his collection of core principles and strategies he used to grow his business.

By listening to this audiobook, you will learn to:

Throw away your business plan! Create a scalable business model that actually works.
Identify a target market that is desperate for your company’s products and services.
Launch your first product or service faster by building a minimum viable business.
Create a reliable and repeatable marketing strategy to keep new customers coming.
Build systems that make your business run like a well-oiled machine.
Maximize your company’s earnings potential with the three keys of revenue growth.” -Amazon

Opening thoughts: I’ve been meaning to pick up a book pertaining to online marketing or business for a while. I stumbled upon this while browsing similar books on online business. It had good reviews and seemed like a solid book with hard tactics so I was sold. I think one of the best venues to start a side project to create additional income streams would be an online, mobile business. I’m sure I would learn some solid nuggets from this one.

Key ideas/notes:

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Book notes: The Tao of Seneca by Seneca

Tao of Seneca book summary by Marlo Yonocruz

The Tao of Seneca, by Seneca presented by Tim Ferriss Audio

Synopsis: “The Tao of Seneca (volumes 1-3) is an introduction to Stoic philosophy through the words of Seneca. If you study Seneca, you’ll be in good company. He was popular with the educated elite of the Greco-Roman Empire, but Thomas Jefferson also had Seneca on his bedside table. Thought leaders in Silicon Valley tout the benefits of Stoicism, and NFL management, coaches, and players alike – from teams such as the Patriots and Seahawks – have embraced it because the principles make them better competitors. Stoicism is a no-nonsense philosophical system designed to produce dramatic real-world effects. Think of it as an ideal operating system for thriving in high-stress environments. This is your guide.” -Amazon

Opening thoughts: Recommended by Tim Ferriss on several occasions. How could I say no? This installment has been on my Audible wish list for a while now, so it was only a matter of time. Going in, I had no idea what Stoicism was. However, based on what Tim says, it’s an effective framework by which to operate in your daily life. Also per Tim’s recommendation, I would listen to these letters separately and reflect on each one. I would listen to one letter each time I got into my car and commuted to work, so I listened to two letters per day.

Key ideas/notes:

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Book notes: Open by Andre Agassi

Open book summary by Marlo Yonocruz

Open: An Autobiography by Andre Agassi

Synopsis:

“From Andre Agassi, one of the most beloved athletes in history and one of the most gifted men ever to step onto a tennis court, a beautiful, haunting autobiography.

Agassi brings a near-photographic memory to every pivotal match and every relationship. Never before has the inner game of tennis and the outer game of fame been so precisely limned. Alongside vivid portraits of rivals from several generations—Jimmy Connors, Pete Sampras, Roger Federer—Agassi gives unstinting accounts of his brief time with Barbra Streisand and his doomed marriage to Brooke Shields. He reveals a shattering loss of confidence. And he recounts his spectacular resurrection, a comeback climaxing with his epic run at the 1999 French Open and his march to become the oldest man ever ranked number one.

In clear, taut prose, Agassi evokes his loyal brother, his wise coach, his gentle trainer, all the people who help him regain his balance and find love at last with Stefanie Graf. Inspired by her quiet strength, he fights through crippling pain from a deteriorating spine to remain a dangerous opponent in the twenty-first and final year of his career. Entering his last tournament in 2006, he’s hailed for completing a stunning metamorphosis, from nonconformist to elder statesman, from dropout to education advocate. And still he’s not done. At a U.S. Open for the ages, he makes a courageous last stand, then delivers one of the most stirring farewells ever heard in a sporting arena.

With its breakneck tempo and raw candor, Open will be read and cherished for years. A treat for ardent fans, it will also captivate readers who know nothing about tennis. Like Agassi’s game, it sets a new standard for grace, style, speed, and power.” -Amazon.

Book notes: Awaken the Giant Within by Tony Robbins

Awaken the Giant Within book summary by Marlo Yonocruz

Awaken the Giant Within (abridged) by Anthony Robbins

Synopsis: “Anthony Robbins already has unlocked the personal power inside millions of people worldwide. Now in this revolutionary new audio production based on his enormously popular Date with Destiny™ seminars, Robbins unleashes the sleeping giant that lies within all of us — teaching us to harness our untapped abilities, talents and skills.

The ultimate program for improving the quality of every aspect of your life — personal or business, physical or emotional — Awaken the Giant Within gives you the tools you need to immediately become master of your own fate.” -Amazon

Opening thoughts: Tony Robbins always delivers. I’ve had this book on my list for awhile now, but kept putting it off because I don’t like reading the abridged version of anything. I figured that based on the reviews, I’m sure it would deliver value and cover some of the main points of the full version. At the same time, I felt I needed something short to offset Open, which was 18 hours long.

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