Book notes: YouTube Marketing by Jerry Kershen

YouTube Marketing by Jerry Kershen book summary, by Marlo Yonocruz.

YouTube Marketing by Jerry Kershen

Synopsis: “YouTube has now become so popular that millions of visitors come and go every day and it’s widely used by normal people like you and me. A few years back, YouTube wasn’t as popular of a way to make money, but today there is an incredible opportunity to make money on YouTube.

In this book, you’ll get a step-by-step roadmap to setting up your YouTube channel, building your audience, monetizing your channel, and making a lot of money in the process. You will be walked through all the way to your success as a YouTube marketer.” -Audible

Opening thoughts:

Recently, I’ve been thinking more about seriously starting a YouTube channel to create content consistently and build a following. There wasn’t much in terms of audiobooks on the subject, but this seemed to be the most promising relative to the other handful of books. I wasn’t really expecting much from this aside from a simple starting point.

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Book notes: Born a Crime by Trevor Noah

Born a Crime Trevor Noah book summary by Marlo Yonocruz

Get the audiobook on Audible (affiliate link) ๐Ÿ‘‡

Born a Crime: Stories from a South African Childhood by Trevor Noah

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Synopsis:

Trevor Noah, one of the comedy world’s fastest-rising stars and host of The Daily Show, tells his wild coming-of-age story during the twilight of apartheid in South Africa and the tumultuous days of freedom that followed. In this Audible Studios production, Noah provides something deeper than traditional memoirists: powerfully funny observations about how farcical political and social systems play out in our lives.

The stories Noah tells are by turns hilarious, bizarre, tender, dark, and poignant – subsisting on caterpillars during months of extreme poverty, making comically pitiful attempts at teenage romance in a color-obsessed world, thrown into jail as the hapless fall guy for a crime he didn’t commit, thrown by his mother from a speeding car driven by murderous gangsters, and more.” -Amazon


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Opening Thoughts:

All I know about Trevor Noah was that he took over as host for The Daily Show on Comedy Central after John Stewart left, that he’s hilarious, and he’s South African. Other than that, I knew nothing about Trevor. I saw the ratings and reviews and was instantly sold. I’ve been looking for a good autobiography to pick up, but thought this would be a separation from the typical books I read about business moguls, high performers, and wealthy people. The last book I read about a comedian was Steve Martin’s book, which was a good time as well.

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Book notes: The Startup Checklist by David Rose

The Startup Checklist David S. Rose book summary by Marlo Yonocruz

The Startup Checklist: 25 Steps to a Scalable, High-Growth Business by David S. Rose


Synopsis: “The Startup Checklist is the entrepreneur’s essential companion. While most entrepreneurship books focus on strategy, this invaluable guide provides the concrete steps that will get your new business off to a strong start. You’ll learn the ins and outs of startup execution, management, legal issues, and practical processes throughout the launch and growth phases and how to avoid the critical missteps that threaten the foundation of your business. If you’re ready to do big things, this book has you covered from the first business card to the eventual exit.

The typical American startup costs over $30,000 and requires working with over two dozen professionals and service providers before it even opens for business – and the process is so complex that few founders do it correctly. Their startups’ errors often go unnoticed until the founder tries to seek outside capital, at which point they can cost thousands of dollars to fix…or even completely derail an investment. The Startup Checklist helps you avoid these problems and lay a strong foundation, so you can focus on building your business.” -Amazon

Opening Thoughts:

I picked up this book mostly to help give me an idea of how to start my own startup, which is currently in the works. I was looking to have this book balance out the others I had selected for the month because it seemed more tactical and step-by-step compared to Born a Crime and Linchpin.

Key Notes:

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Book notes: Linchpin by Seth Godin

Linchpin Seth Godin book summary by Marlo Yonocruz

Linchpin: Are You Indispensable? by Seth Godin


Synopsis: “There used to be two teams in every workplace: management and labor. Now thereโ€™s a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when thereโ€™s no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.

Linchpins are the essential building blocks of great organizations. Like the small piece of hardware that keeps a wheel from falling off its axle, they may not be famous but theyโ€™re indispensable. And in todayโ€™s world, they get the best jobs and the most freedom. Have you ever found a shortcut that others missed? Seen a new way to resolve a conflict? Made a connection with someone others couldnโ€™t reach? Even once? Then you have what it takes to become indispensable, by overcoming the resistance that holds people back.” -Amazon

Opening Thoughts:

I’ve heard a lot about Seth Godin from Tim Ferriss and Ramit Sethi, but have never been exposed to his work directly. From what I remember, Seth is supposed to be somewhat of a writing guru and an well-known entrepreneur. If I’m not mistaken, Ramit credits Seth as being a mentor of his. I’ve had Seth’s other book Tribes in my to-read list for a while, and right as I was about to buy that book for this month, I came across this book in the recommended reads. It had even better and more reviews so I decided to go with this book as my first exposure to Seth.

Key Notes:

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Book notes: The Subtle Art of Not Giving a F*ck by Mark Manson

The Subtle Art of Not Giving a F*ck Mark Manson book summary by Marlo Yonocruz

The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life by Mark Manson


Synopsis:

“In this generation-defining self-help guide, a superstar blogger cuts through the crap to show us how to stop trying to be positive all the time so that we can truly become better, happier people.

For decades we’ve been told that positive thinking is the key to a happy, rich life. “F*ck positivity,” Mark Manson says. “Let’s be honest, shit is f*cked, and we have to live with it.” In his wildly popular Internet blog, Manson doesn’t sugarcoat or equivocate. He tells it like it is – a dose of raw, refreshing, honest truth that is sorely lacking today. The Subtle Art of Not Giving a F*ck is his antidote to the coddling, let’s-all-feel-good mind-set that has infected modern society and spoiled a generation, rewarding them with gold medals just for showing up.

There are only so many things we can give a f*ck about, so we need to figure out which ones really matter, Manson makes clear. While money is nice, caring about what you do with your life is better, because true wealth is about experience. A much-needed grab-you-by-the-shoulders-and-look-you-in-the-eye moment of real talk, filled with entertaining stories and profane, ruthless humor, The Subtle Art of Not Giving a F*ck is a refreshing slap for a generation to help them lead contented, grounded lives.” -Audible


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Opening thoughts:

I’ve read several of Mark Manson’s blog posts and I am definitely a fan of his work. I think he gives great advice for the most part and I respect the level of success he has created for himself. I also appreciate that he seems to want to help others live a better life. I saw this book and all the good ratings it received so I decided to buy it for my April reads.

Key notes:

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Book notes: The Conversion Code by Chris Smith

The Conversion Code Chris Smith book summary by Marlo Yonocruz

The Conversion Code by Chris Smith


Synopsis:

The Conversion Code provides a step-by-step blueprint for increasing sales in the modern, Internet-driven era. Today’s consumers are savvy, and they have more options than ever before. Capturing their attention and turning it into revenue requires a whole new approach to marketing and sales. This book provides clear guidance toward conquering the new paradigm shift toward online lead generation and inside sales. You’ll learn how to capture those invaluable Internet leads, convert them into appointments, and close more deals. Regardless of product or industry, this proven process will increase both the quantity and quality of leads and put your sales figures on the rise.

The business world is moving away from “belly-to-belly” interactions and traditional advertising. Companies are forced to engage with prospective customers first online – the vast majority through social media, mobile apps, blogs, and live chat – before ever meeting in person. Yesterday’s marketing advice no longer applies to today’s tech savvy, mobile-first, social media-addicted consumer, and the new sales environment demands that you meet consumers where they are and close them – quickly. The Conversion Code gives you an actionable blueprint for capturing Internet leads and turning them into customers. ” -Audible

Opening Thoughts:

One of my focuses for this year is to learn as much as I can about marketing and online business. Because of that, I decided to put this book on the list after browsing through the Audible library of books. It seemed like a good book and had pretty decent ratings, so I figured it would be of some value.

Key Notes:

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Book notes: Pre-Suasion by Robert Cialdini

Pre-Suasion book summary by Marlo Yonocruz

Pre-Suasion by Robert Cialdini


Synopsis: “The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself but in the key moment before that message is delivered.

What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic best seller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This “privileged moment for change” prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change minds, a pre-suader must also change states of mind.

His first solo work in over 30 years, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini – all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action.” -Amazon

Opening thoughts:

Influence easily made it into my top 10 books, so it’s safe to say that picking up this book was an easy decision. I’ve been on this sales, negotiation, marketing train the past few months so I figured I should keep it going.

Key notes/ideas:

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Book notes: Rejection Proof by Jia Jiang

Rejection Proof book summary by Marlo Yonocruz

Rejection Proof: How I Beat Fear and Became Invincible Through 100 Days of Rejection by Jia Jiang


Synopsis:

“Jia Jiang came to the United States with the dream of being the next Bill Gates. Despite early success in the corporate world, his first attempt to pursue his entrepreneurial dream ended in rejection. Jia was crushed and spiraled into a period of deep self-doubt. But he realized that his fear of rejection was a bigger obstacle than any single rejection would ever be, and he needed to find a way to cope with being told no without letting it destroy him. Thus was born his “100 days of rejection” experiment, during which he willfully sought rejection on a daily basis.

Jia learned that even the most preposterous wish may be granted if you ask in the right way, and here he shares the secret of successful asking, how to pick targets, and how to tell when an initial no can be converted into something positive. But more important, he learned techniques for steeling himself against rejection and ways to develop his own confidence – a plan that can’t be derailed by a single setback.

Filled with great stories and valuable insight, Rejection Proof is a fun and thoughtful examination of how to overcome fear and dare to live more boldly.” -Amazon


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