Book notes: Influence by Robert Cialdini

Influence book summary by Marlo Yonocruz

Influence by Robert B. Cialdini, Ph.D.

https://www.amazon.com/dp/B00N424FFM/ref=cm_sw_r_sms_awdb_FxrQybERNE2CZ
Synopsis: “Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say “yes” to another’s request).

Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say “yes.” Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion.

Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.” – Amazon

Opening thoughts:

Another book that was recommended by Ramit Sethi in one of the Tim Ferriss podcasts I was listening to. Based on the synopsis, I figured it would be one of those books that discusses a topic with scientific and anecdotal support. Most likely, it would cover the key ideas that surround what influences people as it might relate to marketing and sales. At least, I’m sure the insights Ramit got from it could be applied to sales and marketing.

Key ideas/notes:

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Book notes: Never Eat Alone by Keith Ferrazzi

Never Eat Alone book summary by Marlo Yonocruz

Never Eat Alone by Keith Ferrazzi

Never Eat Alone by Keith Ferrazzi

Synopsis: Do you want to get ahead in life? Climb the ladder to personal success? The secret, master networker Keith Ferrazzi claims, is in reaching out to other people. As Ferrazzi discovered in early life, what distinguishes highly successful people from everyone else is the way they use the power of relationships – so that everyone wins.

Opening thoughts:

Again, this was a book I heard on a Tim Ferriss podcast recommended by Ramit Sethi. If I remember correctly, this was one of the three books he recommended for budding entrepreneurs.

At first, I thought this book would be about why you should eat with other people and the benefits. But as the second part of the title suggests, it’ll probably focus on strategies for success based on building relationships. I imagine that there will be a ton of good tactics on developing relationships.

Key ideas/notes:

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Book notes: Alibaba’s World by Porter Erisman

Alibaba’s World by Porter Erisman


Synopsis: In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history – bigger than Google, Facebook, and Twitter combined. Alibaba, now the world’s largest ecommerce company, mostly escaped Western notice for over 10 years, while building a customer base larger than Amazon’s and handling the bulk of ecommerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride?

In Alibaba’s World, author Porter Erisman, one of Alibaba’s first Western employees and its head of international marketing from 2000 to 2008, shows how Jack Ma, a Chinese schoolteacher who twice failed his college entrance exams, rose from obscurity to found Alibaba and lead it from struggling startup to the world’s most dominant ecommerce player. And he analyzes Alibaba’s role as a harbinger of the new global business landscape – with its focus on the East rather than the West, emerging markets over developed ones, and the nimble entrepreneur over the industry titan. As we face this near future, the story of Alibaba – and its inevitable descendants – is both essential and instructive.

Initial thoughts:

Just like when I purchased The Automatic Customer during the Audible BOGO sale, this was the only other book in the list that caught my eye. I was largely ignorant to what Alibaba was exactly, but I knew its founder Jack Ma was one of the wealthiest men on the planet and had a reputation for being a business Titan.

I figured this would be a great opportunity to educate myself on one of the most influential companies in history. I figured I would learn a lot just like when I read Age of Amazon, the story of Jeff Bezos and his company.

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Book notes: The Automatic Customer by John Warrillow


The Automatic Customer by John Warrillow

Synopsis (via Amazon): The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret—no matter what industry you’re in—is finding and keeping automatic customers.

According to John Warrillow, this emerging subscription economy offers huge opportunities to companies that know how to turn customers into subscribers. Automatic customers are the key to increasing cash flow, igniting growth, and boosting the value of your company.

Initial thoughts:

A couple weeks ago, Aduible was having a BOGO sale so I thought I would take advantage of it with my credits. I picked up this book (along with Alibaba’s World) mainly because it looked like the most interesting and relevant business book 😋

Regardless, the book had good reviews and it seemed like I would get some value out of it. As a budding entrepreneur, I feel like I need to absorb as much as I can so I can utilize effective principles in my own businesses.

Key ideas:

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