Book notes: The Tao of Seneca by Seneca

Tao of Seneca book summary by Marlo Yonocruz

The Tao of Seneca, by Seneca presented by Tim Ferriss Audio

Synopsis: “The Tao of Seneca (volumes 1-3) is an introduction to Stoic philosophy through the words of Seneca. If you study Seneca, you’ll be in good company. He was popular with the educated elite of the Greco-Roman Empire, but Thomas Jefferson also had Seneca on his bedside table. Thought leaders in Silicon Valley tout the benefits of Stoicism, and NFL management, coaches, and players alike – from teams such as the Patriots and Seahawks – have embraced it because the principles make them better competitors. Stoicism is a no-nonsense philosophical system designed to produce dramatic real-world effects. Think of it as an ideal operating system for thriving in high-stress environments. This is your guide.” -Amazon

Opening thoughts: Recommended by Tim Ferriss on several occasions. How could I say no? This installment has been on my Audible wish list for a while now, so it was only a matter of time. Going in, I had no idea what Stoicism was. However, based on what Tim says, it’s an effective framework by which to operate in your daily life. Also per Tim’s recommendation, I would listen to these letters separately and reflect on each one. I would listen to one letter each time I got into my car and commuted to work, so I listened to two letters per day.

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Book notes: The Automatic Customer by John Warrillow


The Automatic Customer: Creating a Subscription Business in Any Industry by John Warrillow

Synopsis (via Amazon): The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret—no matter what industry you’re in—is finding and keeping automatic customers.

According to John Warrillow, this emerging subscription economy offers huge opportunities to companies that know how to turn customers into subscribers. Automatic customers are the key to increasing cash flow, igniting growth, and boosting the value of your company.

Initial thoughts:

A couple weeks ago, Aduible was having a BOGO sale so I thought I would take advantage of it with my credits. I picked up this book (along with Alibaba’s World) mainly because it looked like the most interesting and relevant business book 😋

Regardless, the book had good reviews and it seemed like I would get some value out of it. As a budding entrepreneur, I feel like I need to absorb as much as I can so I can utilize effective principles in my own businesses.

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