Book notes: Pre-Suasion by Robert Cialdini

Pre-Suasion book summary by Marlo Yonocruz

Pre-Suasion by Robert Cialdini


Synopsis: “The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself but in the key moment before that message is delivered.

What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic best seller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This “privileged moment for change” prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change minds, a pre-suader must also change states of mind.

His first solo work in over 30 years, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini – all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action.” -Amazon

Opening thoughts:

Influence easily made it into my top 10 books, so it’s safe to say that picking up this book was an easy decision. I’ve been on this sales, negotiation, marketing train the past few months so I figured I should keep it going.

Key notes/ideas:

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