Book Reviews – Page 2 – Marlo Yonocruz

Book notes: Pre-Suasion by Robert Cialdini

Pre-Suasion book summary by Marlo Yonocruz

Pre-Suasion by Robert Cialdini

Synopsis: “The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself but in the key moment before that message is delivered.

What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic best seller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This “privileged moment for change” prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change minds, a pre-suader must also change states of mind.

His first solo work in over 30 years, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini – all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action.” -Amazon

Opening thoughts:

Influence easily made it into my top 10 books, so it’s safe to say that picking up this book was an easy decision. I’ve been on this sales, negotiation, marketing train the past few months so I figured I should keep it going.

Key notes/ideas:

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Book notes: The Tao of Seneca by Seneca

Tao of Seneca book summary by Marlo Yonocruz

The Tao of Seneca, by Seneca presented by Tim Ferriss Audio

Synopsis: “The Tao of Seneca (volumes 1-3) is an introduction to Stoic philosophy through the words of Seneca. If you study Seneca, you’ll be in good company. He was popular with the educated elite of the Greco-Roman Empire, but Thomas Jefferson also had Seneca on his bedside table. Thought leaders in Silicon Valley tout the benefits of Stoicism, and NFL management, coaches, and players alike – from teams such as the Patriots and Seahawks – have embraced it because the principles make them better competitors. Stoicism is a no-nonsense philosophical system designed to produce dramatic real-world effects. Think of it as an ideal operating system for thriving in high-stress environments. This is your guide.” -Amazon

Opening thoughts: Recommended by Tim Ferriss on several occasions. How could I say no? This installment has been on my Audible wish list for a while now, so it was only a matter of time. Going in, I had no idea what Stoicism was. However, based on what Tim says, it’s an effective framework by which to operate in your daily life. Also per Tim’s recommendation, I would listen to these letters separately and reflect on each one. I would listen to one letter each time I got into my car and commuted to work, so I listened to two letters per day.

Key ideas/notes:

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Book notes: When I Stop Talking, You’ll Know I’m Dead by Jerry Weintraub

When I Stop Talking, You’ll Know I’m Dead book summary by Marlo Yonocruz

When I Stop Talking, You’ll Know I’m Dead: Useful Stories from a Persuasive Man by Jerry Weintraub

Synopsis: Here is the story of Jerry Weintraub: the self-made, Brooklyn-born, Bronx-raised impresario, Hollywood producer, legendary deal maker, and friend of politicians and stars. No matter where nature has placed him–the club rooms of Brooklyn, the Mafia dives of New York’s Lower East Side, the wilds of Alaska, or the hills of Hollywood–he has found a way to put on a show and sell tickets at the door. “All life was a theater and I wanted to put it up on a stage,” he writes. “I wanted to set the world under a marquee that read: ‘Jerry Weintraub Presents.'”

Initial thoughts:

I think the first time I saw this book was on Tai Lopez’s top book recommendations. I didn’t put it on my reading list then, but I think it popped up on my Amazon suggestions so I decided to pick it up for this month. I think the reason I was hesitant at first was because I didn’t know who Jerry Weintraub was. The book cover and title sounded interesting, nonetheless.

I usually have good experiences with biographies and autobiographies of successful people. Total Recall is still one of my favorite books actually. I knew the value would come from learning all the life lessons and thought processes of people like him.

Key ideas: