The Conversion Code Chris Smith book summary by Marlo Yonocruz
The Conversion Code by Chris Smith
Synopsis: “The Conversion Code provides a step-by-step blueprint for increasing sales in the modern, Internet-driven era. Today’s consumers are savvy, and they have more options than ever before. Capturing their attention and turning it into revenue requires a whole new approach to marketing and sales. This book provides clear guidance toward conquering the new paradigm shift toward online lead generation and inside sales. You’ll learn how to capture those invaluable Internet leads, convert them into appointments, and close more deals. Regardless of product or industry, this proven process will increase both the quantity and quality of leads and put your sales figures on the rise.
The business world is moving away from “belly-to-belly” interactions and traditional advertising. Companies are forced to engage with prospective customers first online – the vast majority through social media, mobile apps, blogs, and live chat – before ever meeting in person. Yesterday’s marketing advice no longer applies to today’s tech savvy, mobile-first, social media-addicted consumer, and the new sales environment demands that you meet consumers where they are and close them – quickly. The Conversion Code gives you an actionable blueprint for capturing Internet leads and turning them into customers. ” -Audible
One of my focuses for this year is to learn as much as I can about marketing and online business. Because of that, I decided to put this book on the list after browsing through the Audible library of books. It seemed like a good book and had pretty decent ratings, so I figured it would be of some value.
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Pre-Suasion book summary by Marlo Yonocruz
Pre-Suasion by Robert Cialdini
Synopsis: “The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself but in the key moment before that message is delivered.
What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic best seller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This “privileged moment for change” prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change minds, a pre-suader must also change states of mind.
His first solo work in over 30 years, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini – all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action.” -Amazon
Influence easily made it into my top 10 books, so it’s safe to say that picking up this book was an easy decision. I’ve been on this sales, negotiation, marketing train the past few months so I figured I should keep it going.
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Rejection Proof book summary by Marlo Yonocruz
Rejection Proof by Jia Jiang
Synopsis: “Jia Jiang came to the United States with the dream of being the next Bill Gates. Despite early success in the corporate world, his first attempt to pursue his entrepreneurial dream ended in rejection. Jia was crushed and spiraled into a period of deep self-doubt. But he realized that his fear of rejection was a bigger obstacle than any single rejection would ever be, and he needed to find a way to cope with being told no without letting it destroy him. Thus was born his “100 days of rejection” experiment, during which he willfully sought rejection on a daily basis.
Jia learned that even the most preposterous wish may be granted if you ask in the right way, and here he shares the secret of successful asking, how to pick targets, and how to tell when an initial no can be converted into something positive. But more important, he learned techniques for steeling himself against rejection and ways to develop his own confidence – a plan that can’t be derailed by a single setback.
Filled with great stories and valuable insight, Rejection Proof is a fun and thoughtful examination of how to overcome fear and dare to live more boldly.” -Amazon
If I’m not mistaken, I heard this guy’s story from his when someone posted his TED talk on my newsfeed. His presentation was fantastic, and I never knew he actually published a book about his story. I had actually seen the book cover pop up on my recommended reads, but never read the synopsis until recently.
My mom recently finished reading this book and absolutely loved it, so I’m sure I would enjoy it as a part of this month’s reading list. I always like to have a more narrative-type book grouped with a more business book, and maybe a more general personal development-type book.
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Unshakeable by Tony Robbins book summary by Marlo Yonocruz
Unshakeable by Tony Robbins
Synopsis: “Tony Robbins returns with a step-by-step playbook, taking you on a journey to transform your financial life and accelerate your path to financial freedom. No matter your salary, your stage of life, or when you started, this book will provide the tools to help you achieve your financial goals more rapidly than you ever thought possible.
Robbins, who has coached more than 50 million people from 100 countries, is the world’s number-one life and business strategist. In this book he teams up with Peter Mallouk, the only man in history to be ranked the number-one financial advisor in the United States for three consecutive years by Barron’s. Together they reveal how to become unshakeable – someone who can not only maintain true peace of mind in a world of immense uncertainty, economic volatility, and unprecedented change but profit from the fear that immobilizes so many. Through plain English and inspiring stories, you’ll discover…
- How to put together a simple, actionable plan that will deliver true financial freedom
- Strategies from the world’s top investors on how to protect yourself and your family and maximize profit from the inevitable crashes and corrections to come
- How a few simple steps can add a decade or more of additional retirement income by discovering what your 401(k) provider doesn’t want you to know
- The core four principles that most of the world’s greatest financial minds utilize so that you can maximize upside and minimize downside
- The fastest way to put money back in your pocket: uncover the hidden fees and half truths of Wall Street – how the biggest firms keep you overpaying for underperformance” -Amazon
I preordered this book as soon as I got the email promotion from Tony Robbins’ newsletter. It’s a Tony Robbins book and its about money, one of the most important things to understand. I feel like those reasons are two of the most compelling I can think of to ever pick up a book.
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The E Myth book summary by Marlo Yonocruz
The E-Myth Revisited by Michael E. Gerber
Synopsis: “In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.” -Amazon
I believe I heard this book recommended on the Tim Ferriss Show podcast a couple times so it has been on my list for a while now. I just finished reading 40 Rules for Internet Business Success in January and thought this would be a great follow up. I am in the process of starting my own online business so this book seemed like a great book to add to this month’s queue.
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The One Minute Manager book summary by Marlo Yonocruz
The New One Minute Manager by Ken Blanchard & Spencer Johnson
Synopsis: “For decades The One Minute Manager has helped millions achieve more successful professional and personal lives. While the principles it lays out are timeless, our world has changed drastically since the book’s publication. The exponential rise of technology, global flattening of markets, instant communication, and pressures on corporate workforces to do more with less – including resources, funding, and staff – have all revolutionized the world in which we live and work.
Now Ken Blanchard and Spencer Johnson have updated The One Minute Manger to introduce the book’s powerful, important lessons to a new generation. In their concise, easy-to-understand story, they teach listeners three very practical secrets about leading others and explain why these techniques continue to work so well.” -Amazon
This was another one of those personal development classics I’ve heard about several times. I’m a huge fan of anything which has a great longevity in its value. Even though this book might be dated, I’m sure the principles would still be relevant to challenges in today’s world. Moreover, it’s another short read, just like Spencer Johnson’s book I just finished Who Moved My Cheese? and I needed a short book to stay on schedule for my monthly reading.
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The Secrets of Power Negotiating book summary by Marlo Yonocruz
The Secrets of Power Negotiating by Roger Dawson
Synopsis: “Negotiation is a skill that can bring you vast success in all aspects of your life. When you’re a skilled negotiator, you can get the best possible price on everything you purchase or sell, and you can deal with salespeople or clients.
We’re all negotiating all the time in all kinds of everyday situations: parents negotiating with their children; employees negotiating with each other, with subordinates, with bosses; customers negotiating with salespeople or service providers. And with The Secrets of Power Negotiating, you’ll always have the upper hand in every negotiating situation in which you find yourself.
For example, the program gives you specific ways to:
- Get the best possible price when you buy or sell a house, a car, a business, real estate, or any negotiable item.
- Get a raise or promotion.
- Keep employees happy without giving in to unreasonable demands.
- Get a new and better deal with your landlord or mortgage loan officer.
- Stop being stonewalled by store clerks, petty bureaucrats, service and repair people, and others.
- Get more cooperation from your corporate peers and subordinates.
- Get bigger loans and better terms from your banker.
- Uncover valuable “hidden information.”
- Be more confident in virtually any interpersonal situation.
- Plus many other situations you run into in your daily life.” -Amazon
I’m a huge believer in the benefits of learning negotiation principles. In the company I currently work at, I worked in the negotiations department for almost a year when I first started and developed a ton of great skill sets I still use today. Understanding influence, social dynamics, and the principles on how to work with others is extremely invaluable, which is why I decided to add this to my reading list this month.
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How to Get Filthy Rich in Rising Asia book summary by Marlo Yonocruz
How to Get Filthy Rich in Rising Asia by Mohsin Hamid
Synopsis: “The astonishing and riveting tale of a man’s journey from impoverished rural boy to corporate tycoon, it steals its shape from the business self-help books devoured by ambitious youths all over “rising Asia”. It follows its nameless hero to the sprawling metropolis where he begins to amass an empire built on that most fluid, and increasingly scarce, of goods: water. Yet his heart remains set on something else, on the pretty girl whose star rises along with his, their paths crossing and recrossing, a lifelong affair sparked and snuffed and sparked again by the forces that careen their fates along.
How to Get Filthy Rich in Rising Asia is a striking slice of contemporary life at a time of crushing upheaval. Romantic without being sentimental, political without being didactic, and spiritual without being religious, it brings an unflinching gaze to the violence and hope it depicts. And it creates two unforgettable characters who find moments of transcendent intimacy in the midst of shattering change.” -Amazon
Opening thoughts: Another Tim Ferriss recommendation. Apparently, this book is supposed to have a unique twist to conventional self-help books in that it tells the fictional story in the first person. I believe I heard him reference this book twice in his podcasts so I decided to put it on my list. I chose it for my February list just to add to the variety of my reading this month.
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