Book notes: Unshakeable by Tony Robbins

Unshakeable by Tony Robbins book summary by Marlo Yonocruz

Unshakeable by Tony Robbins


Synopsis: “Tony Robbins returns with a step-by-step playbook, taking you on a journey to transform your financial life and accelerate your path to financial freedom. No matter your salary, your stage of life, or when you started, this book will provide the tools to help you achieve your financial goals more rapidly than you ever thought possible.

Robbins, who has coached more than 50 million people from 100 countries, is the world’s number-one life and business strategist. In this book he teams up with Peter Mallouk, the only man in history to be ranked the number-one financial advisor in the United States for three consecutive years by Barron’s. Together they reveal how to become unshakeable – someone who can not only maintain true peace of mind in a world of immense uncertainty, economic volatility, and unprecedented change but profit from the fear that immobilizes so many. Through plain English and inspiring stories, you’ll discover…

  • How to put together a simple, actionable plan that will deliver true financial freedom
  • Strategies from the world’s top investors on how to protect yourself and your family and maximize profit from the inevitable crashes and corrections to come
  • How a few simple steps can add a decade or more of additional retirement income by discovering what your 401(k) provider doesn’t want you to know
  • The core four principles that most of the world’s greatest financial minds utilize so that you can maximize upside and minimize downside
  • The fastest way to put money back in your pocket: uncover the hidden fees and half truths of Wall Street – how the biggest firms keep you overpaying for underperformance” -Amazon

Opening thoughts:

I preordered this book as soon as I got the email promotion from Tony Robbins’ newsletter. It’s a Tony Robbins book and its about money, one of the most important things to understand. I feel like those reasons are two of the most compelling I can think of to ever pick up a book.

Key notes/ideas:

Continue reading “Book notes: Unshakeable by Tony Robbins”

Advertisements

Book notes: The E-Myth Revisited by Michael Gerber

The E Myth book summary by Marlo Yonocruz

The E-Myth Revisited by Michael E. Gerber


Synopsis: “In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.” -Amazon

Opening thoughts:

I believe I heard this book recommended on the Tim Ferriss Show podcast a couple times so it has been on my list for a while now. I just finished reading 40 Rules for Internet Business Success in January and thought this would be a great follow up. I am in the process of starting my own online business so this book seemed like a great book to add to this month’s queue.

Key notes/ideas:

Continue reading “Book notes: The E-Myth Revisited by Michael Gerber”

Book notes: The New One Minute Manager by Ken Blanchard & Spencer Johnson

The One Minute Manager book summary by Marlo Yonocruz

The New One Minute Manager by Ken Blanchard & Spencer Johnson

Synopsis: “For decades The One Minute Manager has helped millions achieve more successful professional and personal lives. While the principles it lays out are timeless, our world has changed drastically since the book’s publication. The exponential rise of technology, global flattening of markets, instant communication, and pressures on corporate workforces to do more with less – including resources, funding, and staff – have all revolutionized the world in which we live and work.

Now Ken Blanchard and Spencer Johnson have updated The One Minute Manger to introduce the book’s powerful, important lessons to a new generation. In their concise, easy-to-understand story, they teach listeners three very practical secrets about leading others and explain why these techniques continue to work so well.” -Amazon

Opening thoughts:

This was another one of those personal development classics I’ve heard about several times. I’m a huge fan of anything which has a great longevity in its value. Even though this book might be dated, I’m sure the principles would still be relevant to challenges in today’s world. Moreover, it’s another short read, just like Spencer Johnson’s book I just finished Who Moved My Cheese? and I needed a short book to stay on schedule for my monthly reading.

Key notes:

Continue reading “Book notes: The New One Minute Manager by Ken Blanchard & Spencer Johnson”

Book notes: The Secrets of Power Negotiating by Roger Dawson

The Secrets of Power Negotiating book summary by Marlo Yonocruz

The Secrets of Power Negotiating by Roger Dawson


Synopsis: “Negotiation is a skill that can bring you vast success in all aspects of your life. When you’re a skilled negotiator, you can get the best possible price on everything you purchase or sell, and you can deal with salespeople or clients.

We’re all negotiating all the time in all kinds of everyday situations: parents negotiating with their children; employees negotiating with each other, with subordinates, with bosses; customers negotiating with salespeople or service providers. And with The Secrets of Power Negotiating, you’ll always have the upper hand in every negotiating situation in which you find yourself.

For example, the program gives you specific ways to:

  • Get the best possible price when you buy or sell a house, a car, a business, real estate, or any negotiable item.
  • Get a raise or promotion.
  • Keep employees happy without giving in to unreasonable demands.
  • Get a new and better deal with your landlord or mortgage loan officer.
  • Stop being stonewalled by store clerks, petty bureaucrats, service and repair people, and others.
  • Get more cooperation from your corporate peers and subordinates.
  • Get bigger loans and better terms from your banker.
  • Uncover valuable “hidden information.”
  • Be more confident in virtually any interpersonal situation.
  • Plus many other situations you run into in your daily life.” -Amazon

Opening thoughts:

I’m a huge believer in the benefits of learning negotiation principles. In the company I currently work at, I worked in the negotiations department for almost a year when I first started and developed a ton of great skill sets I still use today. Understanding influence, social dynamics, and the principles on how to work with others is extremely invaluable, which is why I decided to add this to my reading list this month.

Key notes:

Continue reading “Book notes: The Secrets of Power Negotiating by Roger Dawson”

Book notes: How to Get Filthy Rich in Rising Asia by Mohsin Hamid

How to Get Filthy Rich in Rising Asia book summary by Marlo Yonocruz

How to Get Filthy Rich in Rising Asia by Mohsin Hamid


Synopsis: “The astonishing and riveting tale of a man’s journey from impoverished rural boy to corporate tycoon, it steals its shape from the business self-help books devoured by ambitious youths all over “rising Asia”. It follows its nameless hero to the sprawling metropolis where he begins to amass an empire built on that most fluid, and increasingly scarce, of goods: water. Yet his heart remains set on something else, on the pretty girl whose star rises along with his, their paths crossing and recrossing, a lifelong affair sparked and snuffed and sparked again by the forces that careen their fates along.

How to Get Filthy Rich in Rising Asia is a striking slice of contemporary life at a time of crushing upheaval. Romantic without being sentimental, political without being didactic, and spiritual without being religious, it brings an unflinching gaze to the violence and hope it depicts. And it creates two unforgettable characters who find moments of transcendent intimacy in the midst of shattering change.” -Amazon

Opening thoughts: Another Tim Ferriss recommendation. Apparently, this book is supposed to have a unique twist to conventional self-help books in that it tells the fictional story in the first person. I believe I heard him reference this book twice in his podcasts so I decided to put it on my list. I chose it for my February list just to add to the variety of my reading this month.

Key ideas/notes:

Continue reading “Book notes: How to Get Filthy Rich in Rising Asia by Mohsin Hamid”

Book notes: Who Moved My Cheese? by Spencer Johnson

Who Moved My Cheese? book summary by Marlo Yonocruz

Who Moved My Cheese? by Spencer Johnson

Synopsis: “Most people are fearful of change, both personal and professional, because they don’t have any control over how or when it happens to them. Since change happens either to the individual or by the individual, Dr. Spencer Johnson, the coauthor of the multimillion bestseller The One Minute Manager, uses a deceptively simple story to show that when it comes to living in a rapidly changing world, what matters most is your attitude.

Exploring a simple way to take the fear and anxiety out of managing the future, Who Moved My Cheese? can help you discover how to anticipate, acknowledge, and accept change in order to have a positive impact on your job, your relationships, and every aspect of your life.” -Amazon

Opening thoughts: I’ve heard about this book for a while now but mainly put it off because it was so short. The book was about 1.5hrs long, and average books I go through range from 5-8 hours. I figured it would be a perfect time to read this short book because I was already behind in my January reading and needed something quick to go through. Nonetheless, this book was published quite a while ago, almost 20 years ago in 1998, so it must have great retaining value as a classic.

Key ideas/notes:

Continue reading “Book notes: Who Moved My Cheese? by Spencer Johnson”

Book notes: Pitch Anything by Oren Klaff

Pitch Anything book summary by Marlo Yonocruz

Pitch Anything by Oren Klaff

Synopsis: “When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a-kind method to raise more than $400 million – and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation.

Whether you’re selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas.

According to Klaff, creating and presenting a great pitch isn’t an art – it’s a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you’ll remain in complete control of every stage of the pitch process.” -Amazon

Opening thoughts: This book showed up on my recommended books feed in Audible. It also got fantastic reviews, and I’m always interested in sales/influence-related books so it was an easy decision to get it.

Key ideas/notes:

Continue reading “Book notes: Pitch Anything by Oren Klaff”

Book notes: 40 Rules for Internet Business Success by Matthew Paulson

40 Rules for Internet Business Success book summary by Marlo Yonocruz

40 Rules for Internet Business Success by Matthew Paulson

Synopsis: “Matthew Paulson, Founder of Analyst Ratings Network, Lightning Releases, and GoGo Photo Contest, has weathered the failures and triumphs of being an entrepreneur for nearly a decade. 40 Rules for Internet Business Success is his collection of core principles and strategies he used to grow his business.

By listening to this audiobook, you will learn to:

  • Throw away your business plan! Create a scalable business model that actually works.
  • Identify a target market that is desperate for your company’s products and services.
  • Launch your first product or service faster by building a minimum viable business.
  • Create a reliable and repeatable marketing strategy to keep new customers coming.
  • Build systems that make your business run like a well-oiled machine.
  • Maximize your company’s earnings potential with the three keys of revenue growth.” -Amazon

Opening thoughts: I’ve been meaning to pick up a book pertaining to online marketing or business for a while. I stumbled upon this while browsing similar books on online business. It had good reviews and seemed like a solid book with hard tactics so I was sold. I think one of the best venues to start a side project to create additional income streams would be an online, mobile business. I’m sure I would learn some solid nuggets from this one.

Key ideas/notes:

Continue reading “Book notes: 40 Rules for Internet Business Success by Matthew Paulson”