Synopsis: “The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a “position” in a prospective customer’s mind, one that reflects a company’s own strengths and weaknesses as well as those of its competitors.
Synopsis: “Internationally best-selling author of Last of the Amazons, Gates of Fire and Tides of War, Steven Pressfield delivers a guide to inspire and support those who struggle to express their creativity. Pressfield believes that “resistance” is the greatest enemy, and he offers many unique and helpful ways to overcome it.” -Audible
Synopsis: “Getting an MBA is an expensive choice – one almost impossible to justify regardless of the state of the economy. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations and unnecessary financial models than what it takes to run a real business. You can get better results (and save hundreds of thousands of dollars) by skipping business school altogether….
The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.
Synopsis: “Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names…and believing it makes it true.
Synopsis: “Internationally renowned psychiatrist, Viktor E. Frankl, endured years of unspeakable horror in Nazi death camps. During, and partly because of, his suffering, Dr. Frankl developed a revolutionary approach to psychotherapy known as logotherapy. At the core of his theory is the belief that man’s primary motivational force is his search for meaning.
Man’s Search for Meaning is more than a story of Viktor E. Frankl’s triumph: it is a remarkable blend of science and humanism and an introduction to the most significant psychological movement of our day.” -Audible
Synopsis: “Based on Stanford University psychologist Kelly McGonigal’s wildly popular course The Science of Willpower,The Willpower Instinct is the first book to explain the new science of self-control and how it can be harnessed to improve our health, happiness, and productivity. Informed by the latest research and combining cutting-edge insights from psychology, economics, neuroscience, and medicine, The Willpower Instinct explains exactly what willpower is, how it works, and why it matters.
Synopsis: “In July 2004, Barack Obama electrified the Democratic National Convention with an address that spoke to Americans across the political spectrum. Now, in The Audacity of Hope, Senator Obama calls for a different brand of politics: a politics for those weary of bitter partisanship and alienated by the “endless clash of armies” we see in Congress and on the campaign trail; a politics rooted in the faith, inclusiveness, and nobility of spirit at the heart of “our improbable experiment in democracy”. He also speaks, with surprising intimacy and self-deprecating humor, about settling in as a senator, seeking to balance the demands of public service and family life, and his own deepening religious commitment.
Synopsis: “Hidden somewhere, in nearly every major city in the world, is an underground seduction lair. And in these lairs, men trade the most devastatingly effective techniques ever invented to charm women. This is not fiction. These men really exist. They live together in houses known as Projects. And Neil Strauss, the best-selling author, spent two years living among them, using the pseudonym Style to protect his real-life identity.
The result is one of the most explosive and controversial books of the year — guaranteed to change the lives of men and transform the way women understand the opposite sex forever.
The Game is the story of one man’s transformation from frog to prince to prisoner in the most unforgettable book of the year.” -Audible