Synopsis: “Matthew Paulson, Founder of Analyst Ratings Network, Lightning Releases, and GoGo Photo Contest, has weathered the failures and triumphs of being an entrepreneur for nearly a decade. 40 Rules for Internet Business Success is his collection of core principles and strategies he used to grow his business.
By listening to this audiobook, you will learn to:
Throw away your business plan! Create a scalable business model that actually works.
Identify a target market that is desperate for your company’s products and services.
Launch your first product or service faster by building a minimum viable business.
Create a reliable and repeatable marketing strategy to keep new customers coming.
Build systems that make your business run like a well-oiled machine.
Maximize your company’s earnings potential with the three keys of revenue growth.” -Amazon
Opening thoughts: I’ve been meaning to pick up a book pertaining to online marketing or business for a while. I stumbled upon this while browsing similar books on online business. It had good reviews and seemed like a solid book with hard tactics so I was sold. I think one of the best venues to start a side project to create additional income streams would be an online, mobile business. I’m sure I would learn some solid nuggets from this one.
Synopsis: “The Tao of Seneca (volumes 1-3) is an introduction to Stoic philosophy through the words of Seneca. If you study Seneca, you’ll be in good company. He was popular with the educated elite of the Greco-Roman Empire, but Thomas Jefferson also had Seneca on his bedside table. Thought leaders in Silicon Valley tout the benefits of Stoicism, and NFL management, coaches, and players alike – from teams such as the Patriots and Seahawks – have embraced it because the principles make them better competitors. Stoicism is a no-nonsense philosophical system designed to produce dramatic real-world effects. Think of it as an ideal operating system for thriving in high-stress environments. This is your guide.” -Amazon
Opening thoughts: Recommended by Tim Ferriss on several occasions. How could I say no? This installment has been on my Audible wish list for a while now, so it was only a matter of time. Going in, I had no idea what Stoicism was. However, based on what Tim says, it’s an effective framework by which to operate in your daily life. Also per Tim’s recommendation, I would listen to these letters separately and reflect on each one. I would listen to one letter each time I got into my car and commuted to work, so I listened to two letters per day.
Synopsis: “Anthony Robbins already has unlocked the personal power inside millions of people worldwide. Now in this revolutionary new audio production based on his enormously popular Date with Destiny™ seminars, Robbins unleashes the sleeping giant that lies within all of us — teaching us to harness our untapped abilities, talents and skills.
The ultimate program for improving the quality of every aspect of your life — personal or business, physical or emotional — Awaken the Giant Within gives you the tools you need to immediately become master of your own fate.” -Amazon
Opening thoughts: Tony Robbins always delivers. I’ve had this book on my list for awhile now, but kept putting it off because I don’t like reading the abridged version of anything. I figured that based on the reviews, I’m sure it would deliver value and cover some of the main points of the full version. At the same time, I felt I needed something short to offset Open, which was 18 hours long.
Synopsis: “Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say “yes” to another’s request).
Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say “yes.” Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion.
Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.” – Amazon
Another book that was recommended by Ramit Sethi in one of the Tim Ferriss podcasts I was listening to. Based on the synopsis, I figured it would be one of those books that discusses a topic with scientific and anecdotal support. Most likely, it would cover the key ideas that surround what influences people as it might relate to marketing and sales. At least, I’m sure the insights Ramit got from it could be applied to sales and marketing.
Synopsis: Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley’s most respected and experienced entrepreneurs, offers essential advice on building and running a startup – practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog.
While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. Ben Horowitz analyzes the problems that confront leaders every day, sharing the insights he’s gained developing, managing, selling, buying, investing in, and supervising technology companies. A lifelong rap fanatic, he amplifies business lessons with lyrics from his favorite songs, telling it straight about everything from firing friends to poaching competitors, cultivating and sustaining a CEO mentality to knowing the right time to cash in.
Filled with his trademark humor and straight talk, The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz’s personal and often humbling experiences.
Again, I found this book through listening to Tim Ferriss’s podcast when he interviewed Mark Andreessen and this book came up. The reviews looked good and so far all of the books I’ve read from the podcast were great. It definitely had a weird title, but I really wasn’t sure what to expect.
Synopsis: As Al Ries and Jack Trout – the world-renowned marketing consultants and best-selling authors of Positioning – note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.
This book was recommended by Tim Ferriss as great book that he’s applied in his own businesses and has credited to his success. Coming from someone who I see as extremely successful and whom I highly admire, this was an easy sell.
Synopsis: Do you want to get ahead in life? Climb the ladder to personal success? The secret, master networker Keith Ferrazzi claims, is in reaching out to other people. As Ferrazzi discovered in early life, what distinguishes highly successful people from everyone else is the way they use the power of relationships – so that everyone wins.
Again, this was a book I heard on a Tim Ferriss podcast recommended by Ramit Sethi. If I remember correctly, this was one of the three books he recommended for budding entrepreneurs.
At first, I thought this book would be about why you should eat with other people and the benefits. But as the second part of the title suggests, it’ll probably focus on strategies for success based on building relationships. I imagine that there will be a ton of good tactics on developing relationships.
Synopsis: Here is the story of Jerry Weintraub: the self-made, Brooklyn-born, Bronx-raised impresario, Hollywood producer, legendary deal maker, and friend of politicians and stars. No matter where nature has placed him–the club rooms of Brooklyn, the Mafia dives of New York’s Lower East Side, the wilds of Alaska, or the hills of Hollywood–he has found a way to put on a show and sell tickets at the door. “All life was a theater and I wanted to put it up on a stage,” he writes. “I wanted to set the world under a marquee that read: ‘Jerry Weintraub Presents.'”
I think the first time I saw this book was on Tai Lopez’s top book recommendations. I didn’t put it on my reading list then, but I think it popped up on my Amazon suggestions so I decided to pick it up for this month. I think the reason I was hesitant at first was because I didn’t know who Jerry Weintraub was. The book cover and title sounded interesting, nonetheless.
I usually have good experiences with biographies and autobiographies of successful people. Total Recall is still one of my favorite books actually. I knew the value would come from learning all the life lessons and thought processes of people like him.