Book notes: The Startup Checklist

The Startup Checklist David S. Rose book summary by Marlo Yonocruz

The Startup Checklist: 25 Steps to a Scalable, High-Growth Business by David S. Rose


Synopsis: “The Startup Checklist is the entrepreneur’s essential companion. While most entrepreneurship books focus on strategy, this invaluable guide provides the concrete steps that will get your new business off to a strong start. You’ll learn the ins and outs of startup execution, management, legal issues, and practical processes throughout the launch and growth phases and how to avoid the critical missteps that threaten the foundation of your business. If you’re ready to do big things, this book has you covered from the first business card to the eventual exit.

The typical American startup costs over $30,000 and requires working with over two dozen professionals and service providers before it even opens for business – and the process is so complex that few founders do it correctly. Their startups’ errors often go unnoticed until the founder tries to seek outside capital, at which point they can cost thousands of dollars to fix…or even completely derail an investment. The Startup Checklist helps you avoid these problems and lay a strong foundation, so you can focus on building your business.” -Amazon

Opening Thoughts:

I picked up this book mostly to help give me an idea of how to start my own startup, which is currently in the works. I was looking to have this book balance out the others I had selected for the month because it seemed more tactical and step-by-step compared to Born a Crime and Linchpin.

Key Notes:

Continue reading “Book notes: The Startup Checklist”

12 Tips to Prevent Weight Gain at Work

Tips to prevent weight gain when working in an office environment.

For those of us who work in a sedentary office environment, it can be difficult to prevent yourself from gaining weight.

For people trying to lose weight, it can be an uphill battle when you’re sitting for eight hours a day, constantly snacking on unhealthy foods, and going out to eat all the time with coworkers.

Here are 12 easy tips to prevent yourself from getting flabby when you work in an office:

1. Park farther away to force yourself to walk more.

For better results, park in another parking lot a couple blocks down. For best results, park at home.

2. Don’t eat the free snacks at work.

Encourage your coworkers to eat them instead. If they’re on a diet, convince them to just start it tomorrow.

3. Bring healthy snacks to eat.

Buy a 3lb bag of almonds from Costco to eat. Force yourself to eat an entire bag every day. Almonds are high in protein and healthy fats. By day 3, you’ll puke whenever you see almonds, which will speed up your results.

4. Buy a standing desk.

Better yet, buy a moving desk that’ll move around on its own at a moments notice to keep you on your toes.

5. Take a break every hour to get up and walk.

Work for 5 minutes and spend the rest of the hour walking around.

6. Take a walk around your office building during lunch.

Optional: Bring a clipboard and make occasional stops to observe the building. It’ll freak out building management.

7. Go to the gym during your lunch break.

If the gym is too far, bring the gym to your office. Treadmills and elliptical machines are functional replacements for furniture in client waiting rooms. 

8. Work out before going to work to jumpstart your body’s fat burners.

For best results, work out until you’re completely exhausted and cannot physically make it in to work. Starting your day right is very important.

9. Drink lots of water.

The recommended amount for an average office worker is about 1 gallon per hour. This will also help with #5 when taking bathroom breaks.

10. Stop eating out with coworkers.

In fact, stop talking to or being friends with your coworkers at all. Having friends can be expensive and not worth consuming the extra calories when they want to go out to eat.

11. Meal prep your lunches.

Do this a month prior with leftovers. Your lunch will be so rancid you won’t want to eat it, thus saving you the extra calories.

12. Be happy and stop worrying about your weight.

Your boss is paying you to do your job, not to be fit.

Book notes: Linchpin

Linchpin Seth Godin book summary by Marlo Yonocruz

Linchpin: Are You Indispensable? by Seth Godin


Synopsis: “There used to be two teams in every workplace: management and labor. Now there’s a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there’s no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.

Linchpins are the essential building blocks of great organizations. Like the small piece of hardware that keeps a wheel from falling off its axle, they may not be famous but they’re indispensable. And in today’s world, they get the best jobs and the most freedom. Have you ever found a shortcut that others missed? Seen a new way to resolve a conflict? Made a connection with someone others couldn’t reach? Even once? Then you have what it takes to become indispensable, by overcoming the resistance that holds people back.” -Amazon

Opening Thoughts:

I’ve heard a lot about Seth Godin from Tim Ferriss and Ramit Sethi, but have never been exposed to his work directly. From what I remember, Seth is supposed to be somewhat of a writing guru and an well-known entrepreneur. If I’m not mistaken, Ramit credits Seth as being a mentor of his. I’ve had Seth’s other book Tribes in my to-read list for a while, and right as I was about to buy that book for this month, I came across this book in the recommended reads. It had even better and more reviews so I decided to go with this book as my first exposure to Seth.

Key Notes:

Continue reading “Book notes: Linchpin”

Book notes: The Subtle Art of Not Giving a F*ck

The Subtle Art of Not Giving a F*ck Mark Manson book summary by Marlo Yonocruz

The Subtle Art of Not Giving a F*ck by Mark Manson


Synopsis: “In this generation-defining self-help guide, a superstar blogger cuts through the crap to show us how to stop trying to be positive all the time so that we can truly become better, happier people.

For decades we’ve been told that positive thinking is the key to a happy, rich life. “F*ck positivity,” Mark Manson says. “Let’s be honest, shit is f*cked, and we have to live with it.” In his wildly popular Internet blog, Manson doesn’t sugarcoat or equivocate. He tells it like it is – a dose of raw, refreshing, honest truth that is sorely lacking today. The Subtle Art of Not Giving a F*ck is his antidote to the coddling, let’s-all-feel-good mind-set that has infected modern society and spoiled a generation, rewarding them with gold medals just for showing up.

There are only so many things we can give a f*ck about, so we need to figure out which ones really matter, Manson makes clear. While money is nice, caring about what you do with your life is better, because true wealth is about experience. A much-needed grab-you-by-the-shoulders-and-look-you-in-the-eye moment of real talk, filled with entertaining stories and profane, ruthless humor, The Subtle Art of Not Giving a F*ck is a refreshing slap for a generation to help them lead contented, grounded lives.” -Audible

Opening thoughts:

I’ve read several of Mark Manson’s blog posts and I am definitely a fan of his work. I think he gives great advice for the most part and I respect the level of success he has created for himself. I also appreciate that he seems to want to help others live a better life. I saw this book and all the good ratings it received so I decided to buy it for my April reads.

Key notes:

Continue reading “Book notes: The Subtle Art of Not Giving a F*ck”

Book notes: The Conversion Code

The Conversion Code Chris Smith book summary by Marlo Yonocruz

The Conversion Code by Chris Smith


Synopsis: “The Conversion Code provides a step-by-step blueprint for increasing sales in the modern, Internet-driven era. Today’s consumers are savvy, and they have more options than ever before. Capturing their attention and turning it into revenue requires a whole new approach to marketing and sales. This book provides clear guidance toward conquering the new paradigm shift toward online lead generation and inside sales. You’ll learn how to capture those invaluable Internet leads, convert them into appointments, and close more deals. Regardless of product or industry, this proven process will increase both the quantity and quality of leads and put your sales figures on the rise.

The business world is moving away from “belly-to-belly” interactions and traditional advertising. Companies are forced to engage with prospective customers first online – the vast majority through social media, mobile apps, blogs, and live chat – before ever meeting in person. Yesterday’s marketing advice no longer applies to today’s tech savvy, mobile-first, social media-addicted consumer, and the new sales environment demands that you meet consumers where they are and close them – quickly. The Conversion Code gives you an actionable blueprint for capturing Internet leads and turning them into customers. ” -Audible

Opening Thoughts:

One of my focuses for this year is to learn as much as I can about marketing and online business. Because of that, I decided to put this book on the list after browsing through the Audible library of books. It seemed like a good book and had pretty decent ratings, so I figured it would be of some value.

Key Notes:

Continue reading “Book notes: The Conversion Code”

Book notes: Pre-Suasion

Pre-Suasion book summary by Marlo Yonocruz

Pre-Suasion by Robert Cialdini


Synopsis: “The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself but in the key moment before that message is delivered.

What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic best seller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This “privileged moment for change” prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change minds, a pre-suader must also change states of mind.

His first solo work in over 30 years, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini – all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action.” -Amazon

Opening thoughts:

Influence easily made it into my top 10 books, so it’s safe to say that picking up this book was an easy decision. I’ve been on this sales, negotiation, marketing train the past few months so I figured I should keep it going.

Key notes/ideas:

Continue reading “Book notes: Pre-Suasion”

Book notes: Rejection Proof

Rejection Proof book summary by Marlo Yonocruz

Rejection Proof by Jia Jiang


Synopsis: “Jia Jiang came to the United States with the dream of being the next Bill Gates. Despite early success in the corporate world, his first attempt to pursue his entrepreneurial dream ended in rejection. Jia was crushed and spiraled into a period of deep self-doubt. But he realized that his fear of rejection was a bigger obstacle than any single rejection would ever be, and he needed to find a way to cope with being told no without letting it destroy him. Thus was born his “100 days of rejection” experiment, during which he willfully sought rejection on a daily basis.

Jia learned that even the most preposterous wish may be granted if you ask in the right way, and here he shares the secret of successful asking, how to pick targets, and how to tell when an initial no can be converted into something positive. But more important, he learned techniques for steeling himself against rejection and ways to develop his own confidence – a plan that can’t be derailed by a single setback.

Filled with great stories and valuable insight, Rejection Proof is a fun and thoughtful examination of how to overcome fear and dare to live more boldly.” -Amazon

Opening thoughts:

If I’m not mistaken, I heard this guy’s story from his when someone posted his TED talk on my newsfeed. His presentation was fantastic, and I never knew he actually published a book about his story. I had actually seen the book cover pop up on my recommended reads, but never read the synopsis until recently.

My mom recently finished reading this book and absolutely loved it, so I’m sure I would enjoy it as a part of this month’s reading list. I always like to have a more narrative-type book grouped with a more business book, and maybe a more general personal development-type book.

Key notes/ideas:

Continue reading “Book notes: Rejection Proof”