Book notes: Siddhartha

Siddhartha by Hermann Hesse book summary

Siddhartha by Hermann Hesse


Synopsis: “Siddhartha is Nobel Prize-winning author Hermann Hesse’s most famous and influential work, a novel of self-exploration that will linger in your mind and spirit for a lifetime.

A young man, blessed with loving parents and a safe home in a world where want and neglect abound, leaves this haven in search of himself. He joins the Samanas, a band of wandering ascetics without possessions or earthly ties. His quest unfulfilled, he descends into a life of unbounded luxury and indulgence. Where is truth? Where will his soul find true ease? In denial? In decadence? Or in some truth far greater than himself, so simple, so close to him, yet so obvious that only clear eyes may see it?” -Audible

Opening thoughts:

I believe I added this book to my list because Tim Ferriss mentioned it several times in his podcast. In one of the more recent ones, he said that many of the people featured in Tools of Titans actually mentioned this book as well. Again, I cannot refuse a highly recommended book by so many esteemed people.

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Book notes: The Startup Checklist

The Startup Checklist David S. Rose book summary by Marlo Yonocruz

The Startup Checklist: 25 Steps to a Scalable, High-Growth Business by David S. Rose


Synopsis: “The Startup Checklist is the entrepreneur’s essential companion. While most entrepreneurship books focus on strategy, this invaluable guide provides the concrete steps that will get your new business off to a strong start. You’ll learn the ins and outs of startup execution, management, legal issues, and practical processes throughout the launch and growth phases and how to avoid the critical missteps that threaten the foundation of your business. If you’re ready to do big things, this book has you covered from the first business card to the eventual exit.

The typical American startup costs over $30,000 and requires working with over two dozen professionals and service providers before it even opens for business – and the process is so complex that few founders do it correctly. Their startups’ errors often go unnoticed until the founder tries to seek outside capital, at which point they can cost thousands of dollars to fix…or even completely derail an investment. The Startup Checklist helps you avoid these problems and lay a strong foundation, so you can focus on building your business.” -Amazon

Opening Thoughts:

I picked up this book mostly to help give me an idea of how to start my own startup, which is currently in the works. I was looking to have this book balance out the others I had selected for the month because it seemed more tactical and step-by-step compared to Born a Crime and Linchpin.

Key Notes:

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Book notes: Linchpin

Linchpin Seth Godin book summary by Marlo Yonocruz

Linchpin: Are You Indispensable? by Seth Godin


Synopsis: “There used to be two teams in every workplace: management and labor. Now there’s a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there’s no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.

Linchpins are the essential building blocks of great organizations. Like the small piece of hardware that keeps a wheel from falling off its axle, they may not be famous but they’re indispensable. And in today’s world, they get the best jobs and the most freedom. Have you ever found a shortcut that others missed? Seen a new way to resolve a conflict? Made a connection with someone others couldn’t reach? Even once? Then you have what it takes to become indispensable, by overcoming the resistance that holds people back.” -Amazon

Opening Thoughts:

I’ve heard a lot about Seth Godin from Tim Ferriss and Ramit Sethi, but have never been exposed to his work directly. From what I remember, Seth is supposed to be somewhat of a writing guru and an well-known entrepreneur. If I’m not mistaken, Ramit credits Seth as being a mentor of his. I’ve had Seth’s other book Tribes in my to-read list for a while, and right as I was about to buy that book for this month, I came across this book in the recommended reads. It had even better and more reviews so I decided to go with this book as my first exposure to Seth.

Key Notes:

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Book notes: Awaken the Giant Within

Awaken the Giant Within book summary by Marlo Yonocruz

Awaken the Giant Within (abridged) by Anthony Robbins


Synopsis: “Anthony Robbins already has unlocked the personal power inside millions of people worldwide. Now in this revolutionary new audio production based on his enormously popular Date with Destiny™ seminars, Robbins unleashes the sleeping giant that lies within all of us — teaching us to harness our untapped abilities, talents and skills.

The ultimate program for improving the quality of every aspect of your life — personal or business, physical or emotional — Awaken the Giant Within gives you the tools you need to immediately become master of your own fate.” -Amazon

Opening thoughts: Tony Robbins always delivers. I’ve had this book on my list for awhile now, but kept putting it off because I don’t like reading the abridged version of anything. I figured that based on the reviews, I’m sure it would deliver value and cover some of the main points of the full version. At the same time, I felt I needed something short to offset Open, which was 18 hours long.

Key ideas/notes:

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Book notes: Influence

Influence book summary by Marlo Yonocruz

Influence by Robert B. Cialdini, Ph.D.

https://www.amazon.com/dp/B00N424FFM/ref=cm_sw_r_sms_awdb_FxrQybERNE2CZ
Synopsis: “Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say “yes” to another’s request).

Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say “yes.” Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion.

Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.” – Amazon

Opening thoughts:

Another book that was recommended by Ramit Sethi in one of the Tim Ferriss podcasts I was listening to. Based on the synopsis, I figured it would be one of those books that discusses a topic with scientific and anecdotal support. Most likely, it would cover the key ideas that surround what influences people as it might relate to marketing and sales. At least, I’m sure the insights Ramit got from it could be applied to sales and marketing.

Key ideas/notes:

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Book notes: The 22 Immutable Laws of Marketing

The 22 Immutable Laws of Marketing book summary by Marlo Yonocruz

The 22 Immutable Laws of Marketing by Al Ries & Jack Trout

Synopsis: As Al Ries and Jack Trout – the world-renowned marketing consultants and best-selling authors of Positioning – note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

Opening thoughts:

This book was recommended by Tim Ferriss as great book that he’s applied in his own businesses and has credited to his success. Coming from someone who I see as extremely successful and whom I highly admire, this was an easy sell.

Key ideas/notes:

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Book notes: Never Eat Alone

Never Eat Alone book summary by Marlo Yonocruz

Never Eat Alone by Keith Ferrazzi

Never Eat Alone by Keith Ferrazzi

Synopsis: Do you want to get ahead in life? Climb the ladder to personal success? The secret, master networker Keith Ferrazzi claims, is in reaching out to other people. As Ferrazzi discovered in early life, what distinguishes highly successful people from everyone else is the way they use the power of relationships – so that everyone wins.

Opening thoughts:

Again, this was a book I heard on a Tim Ferriss podcast recommended by Ramit Sethi. If I remember correctly, this was one of the three books he recommended for budding entrepreneurs.

At first, I thought this book would be about why you should eat with other people and the benefits. But as the second part of the title suggests, it’ll probably focus on strategies for success based on building relationships. I imagine that there will be a ton of good tactics on developing relationships.

Key ideas/notes:

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