Book notes: Siddhartha

Siddhartha by Hermann Hesse book summary

Siddhartha by Hermann Hesse


Synopsis: “Siddhartha is Nobel Prize-winning author Hermann Hesse’s most famous and influential work, a novel of self-exploration that will linger in your mind and spirit for a lifetime.

A young man, blessed with loving parents and a safe home in a world where want and neglect abound, leaves this haven in search of himself. He joins the Samanas, a band of wandering ascetics without possessions or earthly ties. His quest unfulfilled, he descends into a life of unbounded luxury and indulgence. Where is truth? Where will his soul find true ease? In denial? In decadence? Or in some truth far greater than himself, so simple, so close to him, yet so obvious that only clear eyes may see it?” -Audible

Opening thoughts:

I believe I added this book to my list because Tim Ferriss mentioned it several times in his podcast. In one of the more recent ones, he said that many of the people featured in Tools of Titans actually mentioned this book as well. Again, I cannot refuse a highly recommended book by so many esteemed people.

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Book notes: The Like Switch

The Like Switch by Jack Schafer book summary

The Like Switch by Jack Schafer, Marvin Karlins


Synopsis: “From a former FBI Special Agent specializing in behavior analysis and recruiting spies comes a handbook filled with his proven strategies on how to instantly read people and influence how they perceive you, so you can easily turn on the like switch.

Dr. Schafer cracks the code on making great first impressions, building lasting relationships, and understanding others’ behavior to learn what they really think about you. With tips and techniques that hold the key to taking control of your communications, interactions, and relationships, The Like Switch shows you how to read others and get people to like you for a moment or a lifetime.” -Audible

Opening thoughts:

Another book I came across because it was in my recommended reads in Audible. It had a lot of good reviews and a compelling synopsis, so why not? I also wanted to read something less business-y and more on interpersonal skills. Lastly, I wanted to keep with this month’s theme of red-colored book covers so all of the books would match when I collage it for Instagram, lol.

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Book notes: YouTube Marketing

YouTube Marketing by Jerry Kershen book summary, by Marlo Yonocruz.

YouTube Marketing by Jerry Kershen

Synopsis: “YouTube has now become so popular that millions of visitors come and go every day and it’s widely used by normal people like you and me. A few years back, YouTube wasn’t as popular of a way to make money, but today there is an incredible opportunity to make money on YouTube.

In this book, you’ll get a step-by-step roadmap to setting up your YouTube channel, building your audience, monetizing your channel, and making a lot of money in the process. You will be walked through all the way to your success as a YouTube marketer.” -Audible

Opening thoughts:

Recently, I’ve been thinking more about seriously starting a YouTube channel to create content consistently and build a following. There wasn’t much in terms of audiobooks on the subject, but this seemed to be the most promising relative to the other handful of books. I wasn’t really expecting much from this aside from a simple starting point.

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Book notes: Born a Crime

Born a Crime Trevor Noah book summary by Marlo Yonocruz

Born a Crime: Stories from a South African Childhood by Trevor Noah


Synopsis: Trevor Noah, one of the comedy world’s fastest-rising stars and host of The Daily Show, tells his wild coming-of-age story during the twilight of apartheid in South Africa and the tumultuous days of freedom that followed. In this Audible Studios production, Noah provides something deeper than traditional memoirists: powerfully funny observations about how farcical political and social systems play out in our lives.

The stories Noah tells are by turns hilarious, bizarre, tender, dark, and poignant – subsisting on caterpillars during months of extreme poverty, making comically pitiful attempts at teenage romance in a color-obsessed world, thrown into jail as the hapless fall guy for a crime he didn’t commit, thrown by his mother from a speeding car driven by murderous gangsters, and more.” -Amazon

Opening Thoughts:

All I know about Trevor Noah was that he took over as host for The Daily Show on Comedy Central after John Stewart left, that he’s hilarious, and he’s South African. Other than that, I knew nothing about Trevor. I saw the ratings and reviews and was instantly sold. I’ve been looking for a good autobiography to pick up, but thought this would be a separation from the typical books I read about business moguls, high performers, and wealthy people. The last book I read about a comedian was Steve Martin’s book, which was a good time as well.

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Book notes: The Startup Checklist

The Startup Checklist David S. Rose book summary by Marlo Yonocruz

The Startup Checklist: 25 Steps to a Scalable, High-Growth Business by David S. Rose


Synopsis: “The Startup Checklist is the entrepreneur’s essential companion. While most entrepreneurship books focus on strategy, this invaluable guide provides the concrete steps that will get your new business off to a strong start. You’ll learn the ins and outs of startup execution, management, legal issues, and practical processes throughout the launch and growth phases and how to avoid the critical missteps that threaten the foundation of your business. If you’re ready to do big things, this book has you covered from the first business card to the eventual exit.

The typical American startup costs over $30,000 and requires working with over two dozen professionals and service providers before it even opens for business – and the process is so complex that few founders do it correctly. Their startups’ errors often go unnoticed until the founder tries to seek outside capital, at which point they can cost thousands of dollars to fix…or even completely derail an investment. The Startup Checklist helps you avoid these problems and lay a strong foundation, so you can focus on building your business.” -Amazon

Opening Thoughts:

I picked up this book mostly to help give me an idea of how to start my own startup, which is currently in the works. I was looking to have this book balance out the others I had selected for the month because it seemed more tactical and step-by-step compared to Born a Crime and Linchpin.

Key Notes:

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Book notes: Linchpin

Linchpin Seth Godin book summary by Marlo Yonocruz

Linchpin: Are You Indispensable? by Seth Godin


Synopsis: “There used to be two teams in every workplace: management and labor. Now there’s a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there’s no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.

Linchpins are the essential building blocks of great organizations. Like the small piece of hardware that keeps a wheel from falling off its axle, they may not be famous but they’re indispensable. And in today’s world, they get the best jobs and the most freedom. Have you ever found a shortcut that others missed? Seen a new way to resolve a conflict? Made a connection with someone others couldn’t reach? Even once? Then you have what it takes to become indispensable, by overcoming the resistance that holds people back.” -Amazon

Opening Thoughts:

I’ve heard a lot about Seth Godin from Tim Ferriss and Ramit Sethi, but have never been exposed to his work directly. From what I remember, Seth is supposed to be somewhat of a writing guru and an well-known entrepreneur. If I’m not mistaken, Ramit credits Seth as being a mentor of his. I’ve had Seth’s other book Tribes in my to-read list for a while, and right as I was about to buy that book for this month, I came across this book in the recommended reads. It had even better and more reviews so I decided to go with this book as my first exposure to Seth.

Key Notes:

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Book notes: The Subtle Art of Not Giving a F*ck

The Subtle Art of Not Giving a F*ck Mark Manson book summary by Marlo Yonocruz

The Subtle Art of Not Giving a F*ck by Mark Manson


Synopsis: “In this generation-defining self-help guide, a superstar blogger cuts through the crap to show us how to stop trying to be positive all the time so that we can truly become better, happier people.

For decades we’ve been told that positive thinking is the key to a happy, rich life. “F*ck positivity,” Mark Manson says. “Let’s be honest, shit is f*cked, and we have to live with it.” In his wildly popular Internet blog, Manson doesn’t sugarcoat or equivocate. He tells it like it is – a dose of raw, refreshing, honest truth that is sorely lacking today. The Subtle Art of Not Giving a F*ck is his antidote to the coddling, let’s-all-feel-good mind-set that has infected modern society and spoiled a generation, rewarding them with gold medals just for showing up.

There are only so many things we can give a f*ck about, so we need to figure out which ones really matter, Manson makes clear. While money is nice, caring about what you do with your life is better, because true wealth is about experience. A much-needed grab-you-by-the-shoulders-and-look-you-in-the-eye moment of real talk, filled with entertaining stories and profane, ruthless humor, The Subtle Art of Not Giving a F*ck is a refreshing slap for a generation to help them lead contented, grounded lives.” -Audible

Opening thoughts:

I’ve read several of Mark Manson’s blog posts and I am definitely a fan of his work. I think he gives great advice for the most part and I respect the level of success he has created for himself. I also appreciate that he seems to want to help others live a better life. I saw this book and all the good ratings it received so I decided to buy it for my April reads.

Key notes:

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